Y Combinator Startup Welcomes Marketing Talent as Businesses Flock to Company's Service
October 29, 2012 (Newswire.com) - Vidyard, the leading video marketing platform, today announced 1 million plays per day for its customers and the hire of Mitch Solway as Vice President of Marketing-effective immediately-to scale the startup's growth.
Vidyard is rapidly winning loyal users as businesses migrate to the Y Combinator alum's platform, including blue chip company Ernst & Young and startups Rap Genius and Unbounce. Vidyard's adoption gains-from 1 million plays in its first five months to 1 million plays per day currently-represent a boom in the number of brands discovering the one-stop video marketing solution since launching on September 2011.
"One million plays per day is the tip of the iceberg," says Vidyard CEO Michael Litt. "We're laying the groundwork to scale much higher. It's only a matter of time before one million plays per day turns into a million per minute."
Vidyard's success comes at a time when video's share of web traffic continues a dramatic rise upward. According to YouTube's Global Head of Content, Robert Kyncl, video will soon comprise 90 percent of all Internet traffic.
"The writing's on the wall: video is the web's biggest draw," Litt said. "Businesses clearly see video's critical role in successful marketing strategies, and they're producing a staggering amount of content in response. The roadblock they're hitting is a painful, disjointed landscape for marketing, managing, and measuring those videos in one place. These complexities are costing them dearly."
Marketers come to Vidyard looking for a user-friendly, all-in-one management platform that delivers better data, analytics, and marketing. By building a robust, painless solution to the headaches inherent in managing video, Vidyard frees users to respond to viewership trends, convert and engage customers, optimize video marketing programs, and drive more business.
"We built Vidyard out of necessity-we were those frustrated marketers," says Litt. "Instead of waiting for someone else to level the field, we built a platform that weaves video elegantly into our clients' marketing workflows. Our service is a universal solution for adding video, syndicating to social channels, optimizing search, and facilitating calls to action. Whether you're hosting five videos or 500...Vidyard is the one place to get everything done. As the market and our users' needs evolve, we're positioned to respond, refining tools or adding features to suit them best."
Vidyard's profile as a leader in video marketing drove the enlistment of Mitch Solway from FreshBooks, a Toronto-based cloud accounting startup. At FreshBooks, Solway led the charge from 200,000 to over 5 million users in the span of four-and-a-half years.
"Mitch brings energy, tons of experience in scaling growth, and the kind of passion for customers that we love at Vidyard. We're thrilled to have him on board," said Litt.
No stranger to driving growth for eminent brands, Solway's experience also includes nine years driving growth as Marketing VP for Lavalife. Drawing on a deep well of expertise, Solway is "equally excited" to join the team at Vidyard.
"Vidyard is one year young. What Mike and his Team have accomplished in that brief span is nothing short of remarkable," Solway said. "Team Vidyard's talent and focus is the most striking highlight for me. From day one, I felt the vibe of a crew totally invested in doing great things and doing right by their users."
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