Truss Group announces engagement with Eat Dutch Waffles to provide creative services and sales channel assistance to place the chewy, caramel cookie. Look for Eat Dutch Waffles at the Fancy Foods Show, International Section, Booth 3245.
January 12, 2014 (Newswire.com) - TRUSS Group, LLC, which provides strategic marketing and creative design services, along with product placement and product sales services, has entered into an engagement with Eat Dutch Waffles to help move its Dutch stroopwaffles (or stroopwafel) into the retail channel. The cookies have been doing very well in retail grocery where placed. Stroopwaffles are cookies made from two thin layers of baked dough with a caramel like syrup filling. The chewy, caramel cookies are perfect as a snack and with morning coffee.
"Stroopwaffles, a favorite in Holland, are a wonderful cookie offering to take to the retail channel," stated Ted Paulsen COO of TRUSS. "The Eat Dutch Waffles brand offers a quality cookie destined to be a favorite in the United States and we excited to have a relationship to provide both creative and sales services to Eat Dutch Waffles, LLC."
Eat Dutch Waffles provides several in-store merchandizing options including a counter-top display and a floor display. A gifting cookie tin offering will also be introduced at the Fancy Foods Show being held in San Francisco on January 19-21, International Section, Booth 3245.
About TRUSS Group, LLC
TRUSS provides strategic marketing and creative design services and collaborates with clients to define, design, then implement, effective corporate identity, branding, marketing and sales strategies designed specifically to generate revenues in a cost effective manner based upon relevant and timely research and industry experience.
TRUSS offers graphic design, strategic branding, product packaging, web development and channel sales services. TRUSS has its origins as the in-house graphic design department of Temkin International, Inc. an AIB certified leader in the printing and manufacturing of packaging products for the food, floral, pet and gift industries. See www.TeamTruss.com See www.TeamTruss.com.
About Eat Dutch Waffles, LLC
Eat Dutch Waffles was founded by Joost Kling in the Netherlands in the small town of Noordwijk a few miles from Amsterdam. Joost joined forces with business partners in the United States in 2012 to bring the rich taste of Dutch Stroopwaffles to the States. See www.eatdutchwaffles.com.