TREE-SHIRTS by Excentree Fashion Collections. The Eco-fashionista's must have for 2010.
The future of eco fashion and the climate aware consumer is here. What can the average consumer practically do to reduce their Carbon Footprint.
Online, January 13, 2010 (Newswire.com) - Wear the Tee and Plant the Tree.
Want to make your difference to our ever expanding Climate Change issue? It sounds so simple, is it really?
Purchasing a Tree-Shirt from Excentree Fashion Collections guarantees the planting of one tree in one of seventeen deforested regions of the world. The information on how to plant the tree is written on the Excentree website and is also contained on the seeded paper hang tag, which accompanies each garment. Once the tree has been planted online, the customer can also plant the tag and it will grow flowers, vegetables or possibly another tree.
Speaking about the dawn of the Tree Shirt, Excentree Co-founder James McAloon from Solihull in the West Midlands said,
"Eco Fashion is set to be the fashion forward mover of 2010. The Copenhagen Climate Change Conference was at best a modest success with no guaranteed parameters for change. However this really doesn't have a bearing for regular green companies like ours. Be it in fashion, electronics, energy or homeware, the smaller solutions that are compatible with our consumer's everyday actions is where the difference can be made. Tree-Shirts are a practical measure that can be taken by any consumer to actively offset their personal carbon footprint by up to two tonnes."
What can one Tree achieve?
Can the instant gratification that all consumers crave be achieved by purchasing one item?
The tree that can be planted by the individual consumer as a result of their purchase is an instant means through which to achieve a reduced carbon footprint. The downside being that the tree will however have to grow reaching its full potential to achieve the two tonne sequestration estimate. This however is not as unlikely as it may first seem, as all the trees are planted in controlled projects globally. The Excentree Tree Shirt offers a practical although not complete solution to a relevant problem for which the general population is seeking an effective solution. Eco fashion in this form will have a large part to play in any greater solution fostered by the leaders of world nations.
More information and practical yet fun advice regarding climate change can be found on the Excentree website directly at http://www.excentree.com//excentree-Climate-14.html
For more information about Excentree Fashion Collections visit www.excentree.com . To arrange an interview with co-founder James McAloon please contact, james.mcaloon@excentree.com or, call 020-3286-3923