The Ultimate Footwear for Work and Play

Online, July 26, 2013 (Newswire.com) - Award winning boutique designer shoe brand Cocorose London specialises in elegant, foldable ballet pumps that offer women a luxurious and stylish alternative to wearing high heels. Founded in 2007 by Janan Leo, the label began in the East End markets of London and has since grown its original concept into a luxury lifestyle brand, stocked in exclusive boutiques and department stores in over 40 countries and due to open standalone retail stores in Europe and Asia by June 2013.

Cocorose London's core philosophy of 'modern luxury' incorporates elements of style, comfort and functionality in a closed loop cycle. The brand has become known for its revolutionary and signature foldable ballet pumps, and more recently for its pioneering 'Made in Britain' initiative.

An official gift partner to the British Academy Film Awards (BAFTA) since 2010, Cocorose London have gone on to collaborate with iconic British brands The Royal Ballet and Liberty Art Fabrics to create limited edition capsule collections, which are available globally.

Cocorose London creates two main collections per year, which are showcased at the industry's key shows including London, Paris, Milan and Tokyo. The brand's collection consists of three distinct ranges and two collaborations:

The Classic Elegance range is a sophisticated collection of leather ballerina shoes with double cushioned insoles, non-slip outsoles and a petite heel. The shoes are presented with Cocorose London's signature travel purse in a beautiful black and gold presentation box. The luxuriously stylish and comfortable shoes have been specially designed with a split sole so they can also fold. Busy, professional women have the luxury of being able to slip into their Cocoroses whenever they desire. The range focuses on the use of texture and incorporates soft leathers, fish skin and pony hair. Styles include flashes of metallics, bow detail and animal prints. (Prices start from £80)

The Diffusion range is made with soft fabric, double cushioned leather insoles and non-slip outsoles. The shoes fold perfectly to fit in to their matching travel purse, which can be placed in any handbag, luggage or car glove compartment. Once high heels have been exchanged for Cocorose London's ballet pumps, the heels can be placed in the satin shoulder bag located in the back pocket of the purse (Prices start from RRP £45)

The Luxury Heritage range of non-foldable ballerina shoes are exclusively made in England. Cocorose London are passionate about manufacturing in the UK, and work with a traditional factory in England to produce their elegant collection. The Luxury Heritage range of handcrafted ballet pumps are available in classic colours, floral prints or stylish brights, and incorporate specialist memory foam cushioning for unrivalled comfort and support.

The Royal Ballet collaboration, designed in association with the world-famous Royal Ballet, includes styles in the Classic Elegance and Diffusion ranges.

The Liberty Art Fabrics collaboration, designed using the iconic Liberty fabric prints, includes styles in the Classic Elegance and Luxury Heritage ranges.

Cocorose London specialises in creating the must have wardrobe essential, combining elegant style with the perfect solution for women who are on the go. The luxury brand's footwear is ideal for everyday-wear, travelling, shopping or even to keep in your handbag for when feet get tired at the end of a long day.

Cocorose London is stocked in over 50 boutiques nationwide and available globally in leading boutiques and department stores. www.cocoroselondon.com.

For further information please contact info@cocoroselondon.com +44 (0)208 829 8919.