The First Agency Dedicated to Help Brands Connect with Chinese Consumers in the Midwest
Chicago Chinese Media, a recently established advertising agency in Chicago, positions itself as the first specialist advertising agency that offers tailored marketing solutions to capture the emerging Chinese consumers segment in the Midwest.
April 13, 2013 (Newswire.com) - Chicago Chinese Media is excited to announce its opening. "The birth of this company is inevitable," said Anson Wu, the Marketing Director of the agency. " Because as the number and the power of Chinese consumers increase, brands in North America need our help to engage with this emerging market." The parent agency of Chicago Chinese Media, Fresh Design Studio, has been one of the leading digital agencies in Chicago-land since founding in 2009. Continuing on FDS's success, Anson Wu leads a talented and bilingual team of marketers and designers to build an agency that truly understands Chinese consumers in America.
As China has prepared to usher in its new leadership, a significant consumer force mainly comprised of international students, professionals, immigrants and tourists has set foot in the Midwest. According to market research, Chicagoland has seen a 523% rise in the buying power from Chinese who lived or visited Chicago since 1990. This is a coveted prospect for American products and services, however, the fact is American brands are hardly tapping into it. What has kept them away is the inevitable cultural obstacle to understand the market. Therefore, Chicago Chinese Media is crafted to respond to the change in the consumer market landscape in North America.
Since launched, Chicago Chinese Media has published an E-Book that explains the importance of Chinese consumers in America and provides the tools to capture this market. The E-book is available for downloading from the website of Chicago Chinese Media. Furthermore, what differentiates Chicago Chinese Media from other agencies in North America is their understanding of Chinese consumers and established supports from major Chinese media publishers as well as the Asian community in Chicago.