Thailand Debuts Free International Magazine - Medica Tourism

Online, December 18, 2009 (Newswire.com) - Bangkok - THAILAND. Thailand's medical tourism industry goes into high
gear with Medica Tourism, a publication produced in cooperation with the
Office of the Prime Minister and the Ministry of Foreign Affairs. The 120-page
monthly magazine is distributed free in 67 countries for two reasons:
• to empower patients worldwide with information on international
health services, and
• to help improve the health travel industry with information for industry
professionals and businessmen.
Medical tourism is a growing worldwide trend, where people travel overseas
for medical treatment, for health checks, dental and cosmetic surgery, for spa
or wellness and relaxation, as well as for traditional, alternative, and cuttingedge
medicine not available in the West.
Despite quality medical services available in the U.S.A. and Europe, patients still come to Asia for reasons
such as low cost and speed of service. In Europe and the West, a growing number of medical tourism
agents as well as insurance providers make the process for prospective patients even easier.
Some patients are hesitant to travel overseas for health care due to feedback such as lack of medical
service standards and medical malpractice insurance protection, but the health travel market continues to
expand. Hospitals beef up their reputation with excellent patient word-of-mouth feedback as well as with
international accreditation.
Medica Tourism magazine highlights the global opportunities for patients and medical practitioners as well
as for hospitals, surgeries, property investors, travel agents, hotels and related services.
More important, the magazine helps the many who are confused by the hype from the pro-medical tourism
lobby and the conflicting negative input from those who try and keep medical and drug profits in their home
countries by keeping patients from traveling overseas for medical services.
MONTHLY CONTENTS
Medica Tourism is produced with a body of expert advisers, writers, contributors, and researchers that
include professionals in healthcare, ecology, travel, wellness, management, nutrition, general health,
psychology, fitness, traditional and complementary medicine.
12-I Ocean Insurance Bldg, 163 Suriwong Rd., Bangkok 10500 Thailand
􀀋 02-236-5399, 02-236-5400 􀀚 02-236-5398
This publication serves to deliver information so that readers can make better choices about their health
care and wellness. All content is carefully chosen for pertinence and relevance to readers, and is thorough,
well-written, accurate and current.
The magazine includes articles on medical and healthcare institutions, wellness, hospitality, travel and
tourism industries, as well as support sectors of the health travel industry in Thailand, along with special
reports and interviews of industry leaders and professionals.
Overseas patients as well as industry practitioners will find practical advice on cultural and interpersonal
relations in the clinical setting, assessing ecological improvements of business practices, developments in
news, research, products and technologies.
The magazine includes service offerings in healthcare, travel, recuperation and wellness available in
Thailand. Biographies of Thailand's best doctors and physicians as well as stories of patient experiences in
Thai hospitals are featured.
The magazine may include adult content, and the publisher strongly recommends adult guidance for minor
readers. "This magazine is for professional adults only. Certain health or medical material in this magazine
may be explicit. Please do not use this magazine if you would find these materials offensive," says
managing editor Supaporn Ch. Charoenying.
FREE DISTRIBUTION
The Medica Tourism magazine is distributed free overseas through Thailand's 66 consulates and
embassies. Local distribution includes 142 embassies and consulates, 37 expat organizations, 100
international schools, 50 language schools, and 24 chambers of commerce.
Each month, the magazine is also mailed to 922 hospitals and clinics, as well as to over 7,200 medical
practitioners in Asia. The 2010 distribution program plan includes 40 regional and 15 overseas offices of the
Tourism Authority of Thailand as well as the 34 domestic and 115 overseas offices of Thai Airways.
The full-color, glossy publication is a media platform for businesses that wish to tap the growing, billiondollar
health, travel and hospitality market segment.
Growth potential is so strong that several neighboring countries are competing with Thailand's prominence
as a favored medical and tourism service destination.
For information, contact Supaporn Ch. Charoenying, Managing Director of Asian Publication Co. Ltd. at 12-I
Ocean Insurance Building, 163 Suriwong Road, Bangkok, Thailand by phone at 02-236-5399 or by fax at
02-236-5398. Emails can be addressed to editor@asianspublication.com or to
wong@asianspublication.com.
COMPANY: Asians Publication Co. Ltd.
ADDRESS: 12-I Ocean Insurance Bldg, 163 Suriwong Rd., Bangkok 10500 Thailand
PHONE: 02-236-5399, 02-236-5400
FAX: 02-236-5398
EMAIL: editor@asianspublication.com, wong@asianspublication.com