Our Story. Who We Are.

We are a team of storytellers, technology evangelists, marketing professionals and PR strategists.

For over a decade, we’ve worked alongside businesses and organizations large and small, to not only tell your story, but share it in a way that’s meaningful and impactful. Our diverse backgrounds, unique experiences and unparalleled professionalism help get your news in the right hands of the right people at the right time.

Meet The Newswire Team

Michael Santiago

Co-founder & Product Manager

Michael Santiago

Co-founder & Product Manager

About Michael

Michael is an experienced leader and innovator with a long track record of successfully developing brands online. His proficiency in growing SaaS platforms, generating web traffic and global team building has aided in driving Newswire’s rapid growth. Michael strives to make Newswire the disrupter in the PR and Marketing space, allowing businesses to attract media attention without the need for high-priced agencies.

Erik Rohrmann

Director | PR Strategy

Erik Rohrmann

Director | PR Strategy

About Erik

Erik has a broad-based background in public relations strategy and business development. At Newswire, Erik works closely with the sales and development teams to ensure that the Newswire platform continues to exceed the expectations of clients, by providing a best-in-class user experience from start to finish. We’ve changed a lot over the years, but Erik and his team are committed to making sure one thing doesn’t change -- our commitment to our customers.

Jesse Minore

Vice President of Sales

Jesse Minore

Vice President of Sales

About Jesse

Jesse helps Newswire clients leverage our technology and industry knowledge to achieve their unique business goals. His extensive background as an enterprise sales vice president in the social media space and director of sales in the PR industry give him the expertise to educate clients on the full range of Newswire products and services for their best advantage.

Anthony Santiago

Director | Marketing

Anthony Santiago

Director | Marketing

About Anthony

As the Director of Marketing, Anthony continues to build content marketing and client onboarding all while expanding Newswire’s reach. He oversees all aspects of Newswire’s marketing program, including company branding, content development, and co-marketing opportunities. He focuses on UX with simple yet proven solutions and he’s a voracious reader.

Patrick Santiago

Director | Client Services

Patrick Santiago

Director | Client Services

About Patrick

Relentlessly devoted to client success, Patrick supports and educates clients and prospects about the Newswire platform, ensuring that each user is maximizing the platform’s diverse capabilities. As adept on the phone as he is at email and online chat, Patrick is laser focused on making sure you get the most out of all of Newswire’s services - whether it’s your first press release, or your one hundredth.

Jonathan Pike

Lead Developer

Jonathan Pike

Lead Developer

About Jonathan

Jonathan is responsible for resolving client technology issues, developing new product features and overseeing improvements. His skills allows the server and new features run so smoothly, you’ll swear it was done by an army of sophisticated, cutting-edge automatons. If you do experience any site hiccups, however, you can bet that Jonathan is on the case, poring over bits, bytes and bugs to make sure your experience with the Newswire site is seamless from start to finish.

Magnolia Sevenler

Director | Influencer Marketing

Magnolia Sevenler

Director | Influencer Marketing

About Magnolia

Magnolia oversees the Newswire Influencer Program, working to use social media and other public relations opportunities to promote and extend client brands. As the head of Influencer Marketing, she’s a pro at connecting top influencers on Facebook, Twitter and Instagram, with brands that match their goals. Not only does she help foster relationships between brands and influencers, but she also handles social analytics like a boss - so you know you’re getting the absolute best performance whether you’re an advertiser, or you have a legion of loyal fans.

Catherine Napoli

Influencer Marketing Strategist

Catherine Napoli

Influencer Marketing Strategist

About Catherine

Catherine works at connecting and developing meaningful relationships with key influencers and creators at Newswire. Through her positive attitude and in-depth background across many social media platforms, Catherine helps navigate potential opportunities for influencers and brands to work together. In addition, she listens carefully to ensure a successful onboarding process for new members.

Muhammad Talal

Lead Developer

Muhammad Talal

Lead Developer

About Muhammad

Muhammad is a seasoned computer engineer, who has worked as an IT manager, PHP programmer, university lecturer and network manager. He is an expert developer of LAMP and OpenSource technologies, collaborating from the initial project vision to project conception and implementation.

Evelyn Tipacti

Client Services

Evelyn Tipacti

Client Services

About Evelyn

Evelyn is an expert in audience development, media relations, social media, news reporting and tradeshow coordination. A strong team player and adept negotiator, Evelyn works with clients to optimize their Newswire experience and increase company awareness to the path of success.

Kirsten Calandra

Client Services

Kirsten Calandra

Client Services

About Kirsten

When it comes to exceeding client expectations, Kirsten knows how to make things fit. She is a huge proponent of influencer marketing, which has informed her work as a social media strategist, public relations assistant and print campaign specialist. She pours the best of herself into every project, ensuring that no matter what a client’s goals may be, they’re getting nothing short of the best of Kirsten’s dedication and professionalism.

Rhesa Mae Bernal

Client Services

Rhesa Mae Bernal

Client Services

About Rhesa

Rhesa brings considerable journalistic knowledge to the world of press releases. Journalists are often inundated with information, so it’s Rhesa’s goal to help them find and act upon the most newsworthy stories from Newswire clients - creating a win-win situation for both the media and you, the customer. She also has extensive experience building client relationships, gained through previous positions in retail, customer service and management.

Reggie Bieger

PR Strategist

Reggie Bieger

PR Strategist

About Reggie

In addition to his strong team dynamics, Reggie held several leadership positions at a sales acceleration services firm that combined characteristics of a social media agency, a software company and customer call center. Now, he works closely with clients to develop and implement effective media awareness campaigns to improve the exposure and reach of client press releases. Reggie is always eager to help or answer any questions along the way.

Amanda Bennett

PR Strategist

Amanda Bennett

PR Strategist

About Amanda

When it comes to listening, no one does it better than Amanda. As a PR strategist, she takes a great deal of pride in getting to know clients on a personal level so that she can better understand their goals and motivations to help promote awareness and bring their campaigns to fruition.Then she creates a plan of action to help them get the results and the coverage they’re looking for. The fact that Amanda works one-on-one with clients truly shows in the results she gets.

Tara Nener

PR Strategist

Tara Nener

PR Strategist

About Tara

Tara’s enthusiasm shines through as she works with Newswire clients to develop and implement effective PR strategies. Her background as a brand ambassador, combined with strong leadership experience, help her match clients with the best possible services to achieve maximum impact and brand recognition. An international traveler who has worked in several foreign countries, Tara remains a hard-core Florida Gators fan at heart.

Brittney Callahan

PR Strategist

Brittney Callahan

PR Strategist

About Brittney

Brittney helps clients develop their PR strategies by listening carefully to their goals and objectives and advising them on their best course of action. She takes the time to work with clients closely to better understand their concerns and execute effective strategies for long-term success. Brittney’s background as a PR professional in the energy industry helps her relate to her clients’ needs as a consumer of PR services.

Dan Finocchiaro

Business Development

Dan Finocchiaro

Business Development

About Dan

Dan works to build strong relationships with prospective Newswire clients, introducing them to the company’s broad range of products and services and ensuring that they get the answers they need to make informed buying decisions. An experienced sales professional, Dan is committed to providing open communication and honest and fair negotiation with Newswire clients to create a positive initial customer experience.

Jackson Falconer

Editor

Jackson Falconer

Editor

About Jackson

Jackson is an experienced editor, reporter and social media expert, responsible for liaising with clients to perfect their releases for final distribution. Working closely with clients and distribution partners, Jackson ensures the format, integrity and quality of all media submissions. A motivated thinker and problem-solver, he has an eye for details.

Ryan Austin

Editor

Ryan Austin

Editor

About Ryan

A passionate storyteller, Ryan is responsible for keeping the Newswire’s editorial processes running smoothly. He is skilled at managing communication with team members to expedite news distribution in line with client expectations. In addition, Ryan ensures that client content is well-written and succinct, helping them better achieve their publicity goals. Prior to joining Newswire, Ryan worked as a writer for several prominent financial services firms.

Michael Lorin

Business Development Specialist

Michael Lorin

Business Development Specialist

About Michael

A well-versed business development specialist, Michael provides valuable strategic insights for campaign success. He demonstrates product features and explains benefits to help clients pitch targeted news outlets with ease. Michael is also an established voice-over artist and holds a B.A. in Communication from Florida Atlantic University.

Dale Slimick

PR Strategist

Dale Slimick

PR Strategist

About Dale

Dale helps clients promote their products and services to new and established audiences via a mix of digital and traditional media channels. As a veteran in business development, he invests time in collaborating closely with clients to understand their unique needs and recommending effective PR strategies. Dale holds a B.B.A. in Business from Saint Leo University.

Why Choose the Newswire Team?

Each and every one of us takes your goals and mission to heart - and we do this for every client - creating an individualized plan that helps you reap maximum exposure across all the right channels:

The Three Principles that Guide Us

Personalized Approach

While it may indeed be faster to submit a press release through some kind of canned “generator” - the results you get will be dismal at best.

At Newswire, we’re dedicated to providing a truly personalized approach from start to finish, helping your news reach your ideal customers quickly, so that you can focus on growing your company or organization

Talented Professionals

With over 30 years of combined experience spanning everything from corporate communications to enterprise-level marketing, our team understands what motivates readers to act.

We’re proud to work with the best and brightest - from writers to product developers, giving our customers the best possible platform for the best possible results

Agile Team of Tech Junkies

A lot has changed since our founding in 2004. As such, we’re always on the lookout for new growth opportunities, new features to implement and new, unique ways to share your story.

As self-professed “tech junkies” new advances are changing the way we live, work and communicate. With Newswire on your side, you can be confident that you’re enjoying the latest that these innovations have to offer.