Style Coalition Takes Fashion Fans Inside The Tents of Mercedes Benz Fashion Week for Third Consecut

Online, September 11, 2009 (Newswire.com) - NY, NY - Sept. 11, 2009 - Style Coalition, a coalition of independent online publishers in the fashion and lifestyle vertical, is proud to announce the return of Inside The Tents - an exclusive as-it-happens report of the action taking place inside the Bryant Park Tents of Mercedes Benz Fashion Week in New York City. In its third season, http://InsideTheTents.com, an initiative of Style Coalition, has doubled its number of contributors this season, with over 80 member bloggers and new media journalists in attendance, covering all the action from the front row for fashion fans around the world. Coverage will include designer and celebrity interviews, feedback from attendees, overviews of the new trends, insight from fashion experts and advice for taking the runway to everyday.

Mercedes Benz Fashion Week will feature over 60 designers showcasing their 2010 Spring Collections from September 10-17, 2009. Inside The Tents aggregates all the best content from the week, providing a fresh voice in real time through the use of the Web's best social technologies such as Twitter, Flickr, Facebook, live blogging and video streaming. This year, Inside The Tents will also feature video correspondents from Style Coalition - the first time ever that bloggers collaborate on an online video channel during this momentous week.

In addition to Inside The Tents, Style Coalition is supporting the September 11 National Day of Service and Remembrance through the help in online promotion of Runway to Service initiative. Working with IMG Fashion, MyGoodDeed, the organization behind the initiative, is asking Mercedes-Benz Fashion Week designers and participants to donate one item from their Spring collection to support the online auction of those items September 11, 2009 through September 30, 2009. Top participate in the auction, visit: http://www.911dayofservice.org/runway

"We're very excited to be heavily involved in Fashion Week once again - not only through live and comprehensive coverage of the runways, but through bringing community together, united by similar passions," said Yuli Ziv, founder of MyItThings.com, one of the most influential online fashion communities, and one of the founding members of the Style Coalition. "The mission of Style Coalition and its efforts, such as Inside The Tents, is to continue to use technology to expand awareness of the fashion industry. This is our third season of making fashion contributors' news and observations easily - and instantly - accessible to a mainstream audience hungry for live coverage of this extremely popular event."

Style Coalition kicked off Fashion Week with a Fashion 2.0 reception last night at the W Hotel New York. For fashion lovers who couldn't join us and can't be in New York City for Fashion Week, catch all the action as it happens at Inside The Tents: http://www.insidethetents.com

About Inside The Tents
Inside The Tents combines behind the scenes insight with social media technologies to provide an online hub for new media coverage of New York Fashion Week. With more than 80 contributors from around the fashion blogosphere, InsideTheTents offers a fresh perspective and collaborative voice on Fashion Week news, trends and events.

About Style Coalition
Style Coalition was founded by a group of independent online publishers in the fashion and lifestyle vertical, committed to building a bottom-up, content-driven alliance. Our mission is to both advance professional standards in content creation and increase the effectiveness of advertising messages within this realm.

Founding members include two popular fashion bloggers, Jean Voute Pratt of GiftGirl and The Style Observer and Yuli Ziv, founder of MyItThings.com.

More Information
Inside The Tents: http://www.insidethetents.com
Style Coalition: http://www.stylecoalition.com
Mercedes Benz Fashion Week http://www.mbfashionweek.com/newyork
Twitter hashtag #NYFW

Logos/Photos
http://insidethetents.com/logos.html

Contact:
Christine Perkett
For Style Coalition
cperkett@perkettpr.com
Twitter: @missusP
781.834.5852
###