Streetwear Clothing Line, "PYKNIC", Announces 50% OFF "Christmas in July" Sale

Tastemakers, Pyknic, offer half-off discount coupon for their streetwear clothing to the public.

The food-inspired streetwear clothing range, Pyknic, recently announced their "Christmas in July" 50% OFF Sale featured on Pyknic.com. The promotion started on July 16th and ends on July 25th, 2012. The half-off selection includes the current season's graphic tees, hooded sweatshirts, snapback hats, and accessories.

The deal is open to the public and the coupon code "JULYXMAS" must be used at checkout to receive the discount. Shoppers can checkout as a "guest" or register for an account at the e-commerce website for free.

"This line of colorful graphic tees incorporated our increasingly popular "creatures", including Humphrey (the hippo) and Neville (the pig), as well as a few parodies of popular culture." says Stephen Thompson. "We are also offering another colorway of our signature logo t-shirt," he added.

DeSales University '09 graduate, Stephen Thompson, 25, of Robbinsville, NJ started the business while juggling college educations and commitments to the University's men's soccer team in 2006.

The streetwear clothing line with the hippopotamus chef logo has been worn by the likes of Mac Miller's DJ Clockwork, singer/songwriter Blackbear, Mod Sun, Perrion, The Ready Set, and Roble Ali of Bravo's Chef Roble & Co. Pyknic has also been featured in "The Source" Magazine, Music Television (MTV), Vans Warped Tour, Bamboozle, and the duo was named to Bloomberg Businessweek's America's Best Young Entrepreneurs 2010.

"We focus on relationships with our customers and the quality of our product," says Stephen Thompson.

Thompson, who goes by the pseudo-name "The Butcher," has created the lifestyle brand as an outlet for their culture of food, sport, friends, and music. Pyknic's premium t-shirts are illustrated with food concepts in mind, retailing for about $20 on their website (http://www.pyknic.com).