Standout UK launches latest marketing campaign for Snack-a-Jacks'
Integrated design agency Standout UK has launched a new interactive website to promote Snack-a-Jacks' latest marketing campaign for 2010 as part of a push to appeal to fashion-savvy female consumers.
June 2, 2010 (Newswire.com) -
The agency has created a dedicated site aimed at helping the UK's number one healthier snack brand connect closer with females across the country aged 25-34 who are into fashion and celebrities. The new website is going to be used as a promotion site for the 2010 Snack-a-Jacks' campaign called She-Time which will reward loyal users with prizes while driving sales for the brand. Standout have built an online reward platform where special promotional codes from a snack packet can be inputted to the website to be banked as points which can be redeemed on a number of rewards including a personal styling session with household fashion guru Gok Wan.
The agency created the concept for the new website and designed it in line with the branding and packaging created by Snack-a-Jacks to reflect the packs that have gone in-store. The site has also been designed with an added high security element to maintain its integrity and authenticity. Ashika Chauhan, Digital Director at Standout UK, said: "The key for Standout when designing the site was to create a fresh look and functional website which supplemented the rewards feature and the She-Time campaign. "It was also very important to stay true to the brand values and identity of Snack-a-Jacks' so the concept we designed stayed very close to the packs that went in store. "The site is an excellent example of a really targeted marketing campaign which reaches out and engages with a specific consumer to drive online traffic and sales."
The main objective of the campaign is to increase frequency of purchase, particularly amongst light (once a year) and medium (twice a year) buyers that dip in and out of Snack-a-Jacks'. Rewards vary from winning a one-to-one styling session with Gok Wan to money off Nails Inc., free LOVEFiLM 30-day trial and money off a girly trip with Brilliant Trips. Since the launch of the site over 21,000 people have visited the site while over 17,000 points have been banked. The latest Snack-a-Jacks' website further enhances Leicester-based Standout's FMCG marketing portfolio, which includes Copella, Tropicana Kids, Monster Munch, Scotts Porage and Lindt.
In March, the agency designed and launched luxury chocolate-maker Lindt's first digital promotion in the UK, which included a microsite and an e-mail campaign. Upscale chocolate maker Lindt is running its first digital campaign in the UK, which promotes its Gold Bunny in the weeks before Easter.An online advertising and email campaign is driving people to a website where they are challenged to find six hidden bunnies to be in with a chance of winning a kilogram of the product.Integrated design agency Standout UK created the Flash-based site and the ad and email campaign.The agency also works for Copella, Tropicana Kids, Monster Munch, Scotts Porridge Oats and Snack-a-Jacks.Leicester agency Standout UK has created the first ever UK digital campaign for luxury chocolate maker Lindt.The campaign, Gold Bunny Hunt, has been created for Easter and is based around a microsite which gives visitors the chance to win one of a thousand Lindt chocolate bunnies.Supporting the site will be online advertising and an email campaign. "We're launching the Easter campaign for Lindt in a way that has never been done [by Lindt] before," said Ashika Chauhan, digital director at Standout UK
The Snack-a-Jacks' She-Time campaign can be found on http://www.snackajacksshetime.co.uk/
Categories: Web 2.0