Spear Marketing Group to Participate in New Marketo Ecosystem
Leading B2B agency says Marketo LaunchPoint will offer the most complete ecosystem of compelling marketing solutions
November 14, 2012 (Newswire.com) - Spear Marketing Group, a full-service B2B marketing agency and a certified Marketo agency partner, announced that it will be an inaugural participant in Marketo LaunchPoint, a comprehensive ecosystem of compelling solutions for marketers, set to launch today.
Marketo LaunchPoint is a key pillar of Marketo's "Marketing Nation", promoting a network that helps marketers get the results they need faster, and more easily, while surrounded by other marketers and experts. Included in the new LaunchPoint ecosystem will be solutions covering analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media, and lifecycle marketing
"We're excited to be part of this new initiative," said Howard Sewell, Spear President. "Marketo LaunchPoint promises to be the most comprehensive online ecosystem of compelling solutions for marketers, and the type of services our firm provides - demand generation strategy, campaign development, creative execution - make Spear a perfect fit."
"We're delighted to have Spear Marketing Group be a part of our new ecosystem," said Robin Bordoli, VP Partner Ecosystems at Marketo. "As one of the leading providers of professional services to Marketo clients, we see their expertise, and that of other service providers, as vital to the long term success of the ecosystem and our customers."
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software - including the world's first integrated solution for social marketing automation - streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal's 3rd annual "Next Big Thing List," one of "America's Most Promising Companies" by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.