Spear Marketing Group Named One of BtoB's Top Agencies for 2013

Online, March 7, 2013 (Newswire.com) - For the second year in a row, Spear Marketing Group, a leading full-service B2B demand generation agency, has been selected as one of the country's top agencies by BtoB Magazine. The recognition caps an extraordinarily successful year for the firm, who in 2012 recorded solid growth in a tough economy thanks in large part to their focus on measurability and revenue marketing, what Spear calls "Marketing with a Point."

"Our clients are running lean," says Spear President, Howard Sewell. "As their agency partner, we need to not only demonstrate real, measurable value, but also help them get the absolute maximum return from marketing spend. We believe that our firm's unique combination of technical expertise, creative savvy, and strategic insight is what enables us to make our clients successful."

Spear works primarily with high-technology clients, marketers that are typically "early adopters" when it comes to leveraging new technologies to drive marketing ROI. Spear is a Preferred Service Partner of Marketo, a leading marketing automation platform, and technology is a big part of the company's future. The agency now has more than 30 clients using the Marketo platform, and that growth is accelerating.

"In the last six months, we've added more new hires to our technical team than any other part of the company," commented Matt Randolph, Spear CEO. "Demand generation in particular is more and more technology-driven by the day, and we've made a commitment to providing our clients the expertise they need to make the most of their investment in systems like Marketo."

BtoB's Top Agencies report is based on an annual survey of leading agencies. Winners are selected based on overall performance in 2012, including new clients, new campaigns, creative execution and growth of business.