Sony Ericsson Positions the Regionalized XPERIA
ArabWare Smartly reflects on the regional user identity with Sony Ericsson
Online, December 20, 2009 (Newswire.com) - Sony Ericsson, the global mobile industry player is releasing its featured XPERIA™ X2 Smartphone to the Middle East and North Africa region equipped with ArabWare™ software, addressing the regional consumers' language and culture with these newly integrated packs of software taking the localization to a completely new dimension for regional Smartphone users.
The localization offered is not just a linguistic translation; it is a new intelligent understanding of consumers regional aspects, taking regionalization to an unprecedented intelligent level of usage through innovative smart regional features.
XPERIA X2 will not only cover consumers' religious rituals, it will operate intelligently based on the consumers' day to day life style. It will enable them to interact and benefit from their community and regional online social Network capitalizing on the wealth of information and features in the ArabWare applications.
Sony Ericsson responds to the furring competition in the Smartphone regional market by hitting the shelves with the XPERIA™ X2 that will blur the boundary between work and play creating a localized environment to operate with XPERIA™ X2 in native bilinguality inside out. Sony Ericsson fans will also have the opportunity of the smartened XPERIA™ X2 to enjoy enhanced user experience localized in their native language.