Smart Betty Expands in the US

Online, November 2, 2012 (Newswire.com) - Smart Betty, with their home office located in Mississauga, Ontario, continues to grow in the US, as their latest franchise in Madison, WS, went live on November 1, 2012.

Smart Betty's announcement follows in the footsteps of their purchase of GoSango in BC last month. Daniel Lattanzio, president of Smart Betty, stated that "The daily deal industry is alive and well, and continues to prosper, and this is reflected in Smart Betty's latest franchise opening". Sales for merchants using daily deal sites have been shown to have jumped by 6% from last year.

Great deals with local merchants are offered by Smart Betty to their customers, but it is the community which really benefits, through Smart Betty's giving back to the community program. Charities and non-profit associations receive 10% of Smart Betty's profits from sales in the region.

Although they have already been active in their community, Smart Betty Madison, under the leadership of Dan Gundrum and Phil Wyman, is looking forward to their new challenge as they join the daily deal marketplace in Madison, a thriving university town and the capital of Wisconsin. The team has been visible at a number of events including the Middleton Good Neighbor parade and the 2012 Wisconsin State Show Ski Tournament featuring the winners, the Mad-City Ski Team!

The newest charities partnering with Smart Betty Madison are Big Brothers Big Sisters of Dane County, Habitat for Humanity of Dane County and YMCA of Northern Rock County.

The first local deal was launched November 1, 2012. Lattanzio said that "The Smart Betty family in over 18 communities would like to welcome Madison to the growing Smart Betty family, and they wish them much success as they move forward!"

http://madison.smartbetty.com. Twitter: https://twitter.com/SB_Madison. Facebook: http://www.facebook.com/SmartBettyMadison