Shine.com Partners With The Telegraph To Offer Unique Blend Of Print, Online And Social Offerings
In keeping with its commitment of providing the most innovative solutions to jobseekers and recruiters, Shine.com, the leading career portal from HT Media group, has announced a partnership with The Telegraph, Eastern India's largest English daily.
April 23, 2013 (Newswire.com) - In keeping with its commitment of providing the most innovative and useful solutions to jobseekers and recruiters, Shine.com, the leading recruitment portal from the HT Media group, has announced a partnership with the The Telegraph, Eastern India's largest English newspaper. The partnership brings together Shine.com's digital presence (1.1 Cr candidates on its database) with The Telegraph's print reach (nearly 13 Lakh daily readers spread across five editions). While candidates are becoming increasing familiar with the digital media, their familiarity with the print media continues to be a key driver in their search for jobs. With this tie-up, recruiters can utilise the combined strength of digital and print to reach out to the largest pool of candidates in Eastern India. This arrangement makes Shine.com a network partner in The Telegraph Jobs, the Tuesday job supplement with The Telegraph and gives advertisers the access Shine.com's 1.1 Cr candidate pool, as these jobs in print get posted on the portal as well.
Talking about the alliance, Amit Garg, Business Head - Digital, HT Media, said, "We are extremely happy to get into this partnership with The Telegraph. Their extensive presence in Eastern India will help us reach out to a large pool of advertisers by offering a truly value-added product - that bundles print and online offerings for maximum benefit. Shine.com's pan India presence benefits advertisers of Eastern India by reaching out to a large, engaged candidate database thereby improving quality of response."
Dhruba Mukherjee, Associate Vice President-The Telegraph said, "Being the clear No. 1 in East India, we have always offered our advertisers innovative solutions. With this alliance, we are now able to offer our recruitment advertisers the double advantage of print presence with our newspaper and digital presence through Shine.com. It is win-win situation for both of us as well as the advertisers."
Shine.com has a similar tie-up with The Hindu for South India and substantial print presence in North and West India, through ShineJobs, the jobs supplement of Hindustan Times. With this partnership, print recruitment advertisers can get all India reach by getting visibility in both ShineJobs and TT Jobs as part of one package.
This tie-up comes shortly after the announcement of Shine's partnership with My Parichay, which brought a search solution fully integrated with Facebook to candidates and recruiters. Shine.com now has the capability to use a candidate's Facebook network to power his job search. This industry-first product that potentially reaches out to every person on Facebook will now be available to the readers of The Telegraph through Shine.com.
Shine.com is the world's first 'social job site' where the job search process is completely integrated with Facebook. Through a unique technology, it gives recruiters access to candidates on Facebook that are beyond its database of 1.1 Cr of registered candidates. Apart from a cutting edge search technology, Shine.com offers a complete portfolio to jobseekers and recruiters that involves print, online and on-ground solutions.
About The Telegraph
The Telegraph, with a readership of 12.65 Lakh (AIR, IRS Q4 '12), is the No. 1 English newspaper in the East with circulation in all Eastern India states including West Bengal, Bihar, Orissa, Jharkhand and the North-East. With diverse supplements like t2, Knowhow, Jobs, CareerGraph and Graphiti it engages readers across age-groups and interests to provide an innovative and effective medium for brands of all sorts.