Sherwood Marketing Group

Sherwood Marketing Set to Debut at International Home + Housewares Show

Sherwood Marketing will debut at the upcoming International Home + Housewares Show in Chicago. It's product lines include two brands, 3 Squares and Sherwood Housewares. New products will include rice cookers, milk frothers, toasters, kettles and more

Sherwood Marketing will make its formal debut at the upcoming International Home + Housewares Show in Chicago. The company, founded in fall of 2013, will be introducing two brands in the small kitchen appliance sector at the show; 3 Squares and Sherwood Housewares.

3 Squares is a brand designed to help consumers get just that, three square meals. Its "simple. fun. food.™" approach to product development and design is focused on making it easier for anyone to enjoy a great home-cooked meal. Available in both white and black/stainless steel, the 3 Squares product launch will include a toaster, rice cooker, electric kettle, pressure cooker, food processor, food dehydrator and more.

The definitive item in the line is the 3 Squares Rice Cooker, which embodies the mission of creating easy, delicious home meals. Called a rice cooker because "we had to call it something" according to the company, it is equipped to truly provide easy solutions for every meal of the day. In addition to improved rice cooking abilities, it also boasts programmable slow cook and steam functions to increase its versatility. A first-of-its-kind quinoa function includes specialized programming to "toast" this popular grain prior to cooking, leading to a nutty, more defined texture in the final cooked product. The yogurt function is also a first, programmed to heat milk, cool it then "cook" the yogurt all in one device. Rounding out the offered features of the product are an oatmeal function, programmable delay timer and a cooking pot that is 20% thicker.

Sherwood Housewares products strive to match modern beauty with exceptional performance. Sherwood overcomes the frustrations consumers have in common products with technological innovation. Taking all aspects of the consumer experience into consideration, Sherwood products are promoted as being a frustration-free experience. The Sherwood Housewares launch will include a milk frother, electric kettle and more.

The Sherwood Milk Frother is an example of the brand's commitment to solving common headaches in a product category. The standard milk frother utilizes a mechanical spindle to drive a frothing or stirring attachment within the milk. However, this creates an area that is not waterproof, or milk-proof in this scenario, leading to difficult cleaning and a high instance of mechanical failure. The Sherwood product circumvents this with a magnetic inductive drive to spin the frothing attachment through the aluminum vessel with no need for direct contact. The vessel therefore can remain flat and complete. The Sherwood frother also includes intelligent programming to eliminate the need for multiple attachments, an improved lid and higher quality heating.

The International Home + Housewares Show occurs in Chicago's McCormick Place March 15-18. Sherwood Marketing, and the 3 Squares and Sherwood Housewares brands, can be found in the Lakeside Hall of the International Home + Housewares Show in booth #11016.

For more information on Sherwood Marketing, their brands and products, contact Kyle Erickson at


Categories: Home Appliances

Tags: appliances, cooking, dehydrator, food processor, IHHS, International Housewares Show, kettle, milk frother, Pressure Cooker, rice cooker, toaster

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Kyle Erickson
Sherwood Marketing Group
Sherwood Marketing Group
11417 West Bernardo Ct.
Suite M
United States