Royal Hawaiian Orchards Launches New E-Commerce Site on Web Cube
Royal Hawaiian Macadamia Nut, Inc., a subsidiary of the largest grower of macadamia nuts in Hawaii, has chosen e-commerce and CMS platform Web Cube to launch the site for their new brand of healthy macadamia nut snacks.
Online, December 28, 2012 (Newswire.com) - Web Cube, the leading integrated e-commerce and CMS platform, has announced that Royal Hawaiian Macadamia Nut, Inc., a subsidiary of the largest grower of macadamia nuts in Hawaii, has launched an e-commerce site on Web Cube. Royal Hawaiian has selected the Web Cube Enterprise platform to launch a new brand of better for you macadamia nut snacks.
Royal Hawaiian Macadamia Nut, Inc. is expanding into retail products with a new brand of better for you snacks that is targeted for the health conscious consumer. While macadamia nuts are commonly used as ingredients in chocolates, candy and other desserts, Royal Hawaiian has entered the health and wellness category by emphasizing the benefits of macadamias. The Royal Hawaiian Orchards brand includes seasoned macadamias and macadamia fruit crunch flavors, made from wholesome ingredients that do not contain sulfites, artificial colors and flavors, and other artificial additives. Royal Hawaiian's products are also GMO free, gluten free, cholesterol free, and kosher.
In order to transform the public's perception of macadamia nuts and effectively communicate their health benefits to consumers, Royal Hawaiian required an e-commerce site that could weave their brand story into the online shopping experience. Royal Hawaiian selected Web Cube because of the platform's tightly integrated CMS and e-commerce features, which have allowed the company to launch a seamless online store and brand website. The Web Cube platform also provides the scalability and flexibility to support Royal Hawaiian's future brand growth.
The new RoyalHawaiianOrchards.com leverages Web Cube's advanced e-commerce features including advanced merchandising, user accounts, one-page checkout, and store locator, along with CMS features such as blog, press, news, and team section. The website also utilizes full social media integration, and tells the Royal Hawaiian story through info pages focused on the brand's health benefits, sustainability practices, and company history.
About Royal Hawaiian Orchards, L.P.:
Royal Hawaiian Orchards, L.P. is one of the world's largest growers of macadamia nuts, owning or leasing 5,070 acres of orchards on the island of Hawaii. The Company processes nuts-in-shell into macadamia kernel and markets the nuts in both bulk form and for the branded products including fruit and macadamia crunches and seasoned macadamias through our wholly-owned subsidiary, Royal Hawaiian Macadamia Nut, Inc. The branded products are marketed for sale to health and nutrition stores as well as traditional grocery outlets. These better for you, great tasting macadamia products connect consumers to the fit, active and attractive Hawaiian lifestyle. For more information, visit www.royalhawaiianorchards.com.