The increasing trend towards greater office automation and green business practices among businesses in the Middle East

The increasing trend towards greater office automation and green business practices among businesses in the Middle East region is expected to drive demand for the latest innovations in office equipment at Paperworld Middle East 2014 when it opens in Dubai next month.

Epoc Messe Frankfurt, organiser of the region's premier business development and networking platform for the stationery, paper and office supplies industry is expecting strong interest in both remanufactured products and office automation equipment at the upcoming trade edition, taking place from March 4th to 6th at the Dubai International Convention and Exhibition Centre.

As regional businesses realise the benefits of increased automation of work processes and the enormous savings in labour and greater efficiency it brings, they are increasingly searching for the latest product innovations to fulfil their needs.

There is also a marked increase of interest in adopting green business practices as businesses in the Middle East make the switch to eco-friendly processes and systems. The potential savings in energy consumption and costs as well as the increased productivity levels are key motivators for the ongoing transformation.

"Paperworld Middle East 2014 specialises in reflecting the needs of the regional market onto the international stage," said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. "With office automation and green business products being key areas of focus at the exhibition, we expect to facilitate some key market interactions and bring together regional trade buyers with specialist suppliers and manufacturers."

Paperworld Middle East 2014 will showcase some first time exhibitors featuring office automation within their product profile. These include Taxan Gulf, Monolith GmbH, PT. Lani Santoso Setiabdi and Hira House Ltd.

"We expect our line of laminators and shredders to get a favourable reception from the regional market through Paperworld Middle East, which brings together the widest selection of trade buyers in the region," said Achim Wittmann, European Key Account Manager, Monolith GmbH

Remanexpo which forms part of the Paperworld Middle East show floor is specifically dedicated to exhibitors wishing to showcase their ranges of remanufactured products. Among those exhibiting remanufactured products as part of the Remanexpo portfolio include: Cross Imaging, General Plastic, Kuroki Industrial Co. Ltd., Microjet Technology; MSE Greenman and Tomoegawa Europe B.V.

The section for remanufactures is expected to draw attention from regional distributors, retailers, import/export, trade agents, office equipment traders and computer resellers.

Since its Dubai debut in March 2011, Paperworld Middle East has grown into a trade and networking event of significance that attracts industry-wide interest from international and regional manufacturers and suppliers looking to strengthen their market presence.

The Paperworld brand has been exported from Frankfurt to regions of importance to the sector around the world. The result is a global network of regional events that brings together demand and supply to the benefit of both exhibitors and visitors.