Radio Mantra Is Back With Second Edition Of "Friendship Se Freedom Tak": City Special
It's that time of the year when Radio Mantra paints the city with colors of patriotism. This Independence day, Mantra, along with it's listeners, will build an army to protect the monuments and heritage sites of the city, across it's network.
Online, August 14, 2012 (Newswire.com) - It's that time of the year when Radio Mantra paints the city with colors of patriotism. This Independence day, Mantra, along with it's listeners, will build an army to protect the monuments and heritage sites of the city, across it's network.
The activity 'Friendship Se Freedom Tak' was kicked off on Friendship's Day on 5th of August where Mantra encouraged the audience to extend a hand of friendship towards their city by joining the "Mantra Army". The people of the city will choose the monuments, water bodies, places of interest etc. that really need help from not only the authorities but also the habitants. The ten day campaign will touch upon all the major hygiene issues that our cities face today.
Commenting on this year's "city special" FSFT Kanwar Sameer, National Programming Head, Radio Mantra says, "65 years of Independence but we're still struggling with the basics... High time that we realize our responsibility and take control by coming forward for a cause like this. Places of historical importance like Agra fort, river Ganga in Varanasi, Ranchi jheel, Kushinagar in Gorakhpur, Kaali Bein in Jalandhar and Karnal fort are our pride and need our immediate attention."
From scribbling on the walls of heritage buildings and monuments, spitting on the streets, urinating in open, or littering, Mantra's army will urge people to pledge and not repeat the aforementioned. The campaign will be culminated on the eve of 15th of August when the Mantra army, lead by RJs will hold a candle march in the city at certain prominent public places.
In past also, Radio Mantra has successfully executed many such social campaigns to use the medium's potential to the fullest and contribute in bringing out a positive change. Listeners can join the "Mantra army" by texting on 57272, calling the IVR or by simply spotting the Mantra army on-ground.
About Radio Mantra:
Radio Mantra 91.9 FM is a Radio Initiative by the Dainik Jagran group with a pan India presence spanning across 8 cities namely Agra, Bareilly, Gorakhpur, Varanasi, Hisar, Karnal, Jalandhar and Ranchi.With a listenership base of 5.37 million, Radio Mantra is one of the top 5 radio stations in India. Radio Mantra aims to offer a differentiated listening experience to its listeners across age groups and all SEC.