It is important to do your research before applying to any new position. In the marketing industry it is common to feel overwhelmed at the many different facets of business. With sales and marketing so closely enter-twined common misconceptions have been formed.

​It is also important to understand the difference between direct marketing and indirect marketing. Vanquish Marketing Group provides services solely in the direct marketing sector in an effort to coach their associates on many skill-sets such as public speaking, multitasking, leadership, and training.

Chris Thomas, founder and director of Vanquish Marketing Group hole-heartedly agrees that though the means of their marketing techniques call forth a greater effort for results it is an up-most guarantee for success. “The means may be challenging but the results speak for themselves,” he said.

"It is my passion to help others and to make their goals, my focus."

Chris T., Director of Operations

He explained that indirect marketing techniques such as television and radio ads are designed to extend a company's reach across a wide range of consumers. This mass approach is effective in connecting with many people, but it also creates a number of inefficiencies. First, there is no way of knowing how many individuals in a given audience are interested consumers. Second, simply putting a message in front of a person rarely translates into a meaningful business relationship.

To counteract these shortcomings, Thomas’ firm, takes a more targeted approach. By creating dynamic on-site promotions and campaigns, he has discovered that both consumer engagement and retention vastly improve. "What impacts our customer the most is the ability to see and feel the products and understand the concepts as they unfold in front of their eyes." Thomas said. "Also, our strategies have the ability to engage consumers so that they commit to a brand, and not just a product," he added

This strategy is what Vanquish Marketing Group calls a “win-win” our clients “win” by experiencing a customized approach to great products and services, as well as, our staff “wins” by learning a hands on in-person approach requiring customer service, public speaking, and multitasking skills.

Opportunities at Vanquish Marketing Group Explained

Opportunities are offered at Vanquish Marketing Group often times at the “entry-level” position where college grads are welcome to apply and get a hands on experience for growth and development. A management training program is offered to those who are committed and seek additional experience in the management role. These management roles will introduce a more in-depth type of learning on how to manage a business.

“Essentially, our main focus is the growth and opportunities offered to all team members. Many of my associates are seeking a chance to grow personally and professionally and also gain management experience,” said Chris “It is my passion to help others and to make their goals, my focus.”

Vanquish Marketing Group prides itself on offering his or her unique business structure to anyone who is qualified to try. “It is understood through our three step interview process exactly what an applicant can expect when working for my company,” Thomas continued, “Any questions or concerns are answered in the initial hiring process as I keep a very ‘open door’ policy.”

Vanquish Marketing Group is currently a small company with fewer than 20 associates and is looking to expand to new markets as soon as possible. “The management process is simple, applicants will work hard to improve their leadership and management skills and will be promoted to manage an entire market demographic upon their success.”

When commenting on the difficulty and challenges that are faced in a direct sales type of environment Thomas simply states, “I understand it is not for everyone. It takes a lot of motivation and hard work to excel in this type of industry,” he continued, “If you want to be a part of this progressive, exciting company where you are in charge of your own growth by following the foot steps of people that are already experts, than we welcome you to apply.

About Vanquish Marketing Group

Vanquish Marketing Group is a high-performance marketing firm with years of experience in the promotional events industry. Their skilled team of branding specialists has the talent and training to design on-site promotions that generate lasting brand growth, impressive consumer engagement, and increased revenues. As a result, they have built a reputation of success and flexibility that has allowed them to expand into new regions and customize consumer events to meet specific client objectives. Their dedication to core values has separated Vanquish Marketing Group from their competition, and their commitment to excellence means that they will continue to help businesses expand and grow.