Vaango: Providing Exceptional South Indian Cuisines

VAANGO , Devyani International Limited, RJ Corp, Plot No.31, Sec, September 1, 2014 (Newswire.com) - An integral part of Indian culture is the various types of cuisines that is found within the country. Each cuisine of India is influenced by various factors like community, region and state. Overall, however Indian cuisine is characterized by a variety of foods, spices and cooking techniques. In addition almost every religion and region has had a great impact on the overall nature of Indian food. Many recipes first emerged when India was predominately inhabited by Vedic Hindus. Later on Christians, British, Buddhists, Portuguese and Muslims from different regions like Turkey and Arab greatly influenced and impacted Indian cuisines and habits. Vegetarianism become a prominent aspect of Indian culture during the rule of Ashoka who promoted this lifestyle as it was an integral part of Buddhism. In India, food, culture, religion, and regional festivals are all closely related with one another. Indian meat and fish cuisine is mostly influenced by the Muslim population, particularly the Mughals.

As India is a large country, various dishes from North, South, West and East part of the country come together to form the Indian cuisine. While dishes from East India are generally steamed, dishes from North India are dominated by thick, spicy and creamy gravies. Dishes from West India are much sweeter and less spicier while South Indian cuisines has a dominance of spices and coconut which is found in abundance in all the four states of South India. With time, cuisines from part of the country have spread to other states and become extremely popular there. For example: the abundance of South Indian restaurant in North India is proof of the growing popularity of South Indian cuisine in this region. So in order to cater to this growing demand, Devyani International Limited has planned to launch South Indian Quick Service Restaurant called Vaango all across the country. Devyani International Limited is a part of the Ravi Jaipuria Group and has been promoted by the RJ Corporation. Currently, DIL has under its banner some of the most prominent global brands in India such as Pizza Hut and KFC. It is also the Master Franchisee for Costa Coffee in India and today operates over 200 outlets across the country.

Vaango opened its first outlet in NOIDA in February 2011 and since then it has opened two other restaurants in Gurgaon and Kirti Nagar as well. Inspired by a welcome greeting which means 'Come in' in Tamil, the word Vaango truly exemplifies the high level of standard and service, the restaurant hopes to imbibe at all times. In addition with a varied menu, this South Indian Restaurant hopes to serve authentic South Indian meals in a modern and contemporary ambiance. With a focus on qualities like quality, hygiene and convenience, Vaango hopes to become serve some of best South Indian Cuisine in not just in Delhi NCR but the entire country as well. Further with various traditional delicacies like multi grain idlis, steamed dosas and appams that are indigenous to South India, this restaurant offers the best and most authentic South Indian cuisine experience to all its customers.

In a unique effort, Vaango also hopes to interact with its customers in a more connected and engaging manner. So to achieve this goal, the brand engages customers on various social media platforms like Facebook and Twitter through creative programs like fun contests, menu updates, reviews and discussion forums. Vaango also offers customers a chance to join the Mobile Loyalty programme where they can avail special offers and plans as a part of the loyalty club, enabling members to make their visit to Vaango memorable, every single time.

For details visit http://vaango.in/