Pineda Covalin Unveils Limited Edition Marina Abramovic Scarf In Collaboration With Marina Abramovic Institute

Luxury Mexican lifestyle brand, Pineda Covalin, is proud to announce the September 2014 release of the limited edition Marina Abramovic scarf designed in collaboration with Marina Abramovic Institute (MAI).

A brand committed to the promotion of the art and culture in all expressions, Pineda Covalin is proud to both collaborate with and support MAI with the release of the limited edition Marina Abramovic scarf. Serving as a platform for immaterial art and long durational works, including those of performance art, dance, theater, film, music, opera, science, nature, technology, and undiscovered forms that may develop in the future, MAI is an incubator for collaboration among emerging and established individuals working in these fields.

The limited edition Marina Abramovic scarves will be available for purchase in Pineda Covalin boutiques worldwide starting mid- September 2014. The scarves will retail for $200.00 (USD) with a percentage of the proceeds being donated directly to MAI, which currently acts as an immaterial institute, hosting live events at partner venues, presenting collaborative projects, and educating the public about long durational works through its online platform, IMMATERIAL.

Pineda Covalin designer, Cristina Pineda, is thrilled to announce the release of the Pineda Covalin limited edition Marina Abramovic scarf and the collaboration with MAI, stating, "I had the pleasure to meet Marina during the Pineda Covalin store opening party in New York during our celebration of International Women’s Day and the launch of our second collaboration with UN-Women.” The designer expresses her respect and support of the revolutionary artist stating, “It was an honor to meet a woman filled with such artistic and human power, a woman who appreciates the true meaning of ‘simplicity’ and possesses the ability to transform the immaterial to tangible. We are proud to collaborate with Marina and celebrate her as an artist, a woman and above all, an incredible human being. Pineda Covalin is honored to work with Marina on this collaboration and support the work of the Institute."

As Abramovic’s legacy, MAI is a platform that expands the accessibility of immaterial and long durational work and creates new possibilities for collaboration among thinkers of all fields.

For more information on Pineda Covalin, please visit: www.pinedacovalin.com. Pineda Covalin US boutique locations include New York City’s SoHo (107 Mercer Street, New York, NY, 10012) and Miami, FL (3640 Main Highway Coconut Grove, Miami, FL 33133.) 

For more information about MAI, please visit: www.immaterial.org. 

Media Contact (US):

Emma Garner, MSH & PARTNERS (emma.garner@mshpartners.com)

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ABOUT PINEDA COVALIN

Pineda Covalin was founded in 1996 by Cristina Pineda and Ricardo Covalin. The company’s main purpose is to share the richness of Mexican and Latin American culture and traditions all over the world through fashionable products such as ties, purses, scarves and shoes, with diverse patterns on silk. Pineda Covalin was developed in collaboration with the National Anthropology Institute in Mexico in 1996. The first collections made by Pineda Covalin included ties and scarves with patterns influenced by the Mexican mythology, nature, architecture, sculpture, paintings and Pre-Hispanic figures. The past 17 years have seen Pineda Covalin develop at an amazing pace, with product lines extended to include accessories, jewelry and eyewear that all reflect the special brand spirit. Collections have appeared on runways at events such as Fashion Week Mexico, Fashion Week Miami, Fashion Week NY, Miss France Contest and the Women Together Event in New York. In addition, the brand’s products have been or are showcased at some of the world’s most important cultural institutions which include the Louvre (Paris), Quay Museum (Paris), Guggenheim (Bilbao), Museum of Natural History (NY), Moma, Fine Arts Museum (SF), The Chicago Museum, Harvard Museum, Museo Reina Sofia, Smithsonian Museum Stores and the Montreal Museum of Fine Arts. These presentations have recognized Pineda Covalin as a creative and original concept and an exceptional Ambassador of Mexican culture and fashion. 

ABOUT MARINA ABRAMOVIC

Marina Abramovic is a New York-based Serbian performance artist who began her career in the early 1970s. Active for over four decades, her work explores the relationship between performer and audience, the limits of the body, and the possibilities of the mind. Abramovic was awarded the Golden Lion for Best Artist at the 1997 Venice Biennale. In 2008, she was decorated with the Austrian Commander Cross for her contribution to art history. In 2010, Abramovic had her first major U.S. retrospective and simultaneously performed for 736 hours and 30 minutes in “The Artist is Present” at the Museum of Modern Art in New York. During this performance, Abramovic engaged in mutual gaze with more than one thousand strangers over the course of three months. Over 750,000 visitors came to view “The Artist Is Present” and Abramovic was inspired by the general public’s desire to engage with long durational and immaterial works. This is when her vision of MAI was born. 

ABOUT THE MARINA ABRAMOVIC INSTITUTE (MAI)

MAI is a platform for immaterial art and long durational works, including those of performance art, dance, theater, film, music, opera, science, nature, technology, and undiscovered forms that may develop in the future. MAI is an incubator for collaboration among emerging and established individuals working in these fields. Currently, MAI acts as an immaterial institute, hosting live events at partner venues, presenting collaborative projects, and educating the public about long durational works through its online platform, IMMATERIAL. 


Categories: Arts and Entertainment, Fashion, Lifestyles

Tags: arts, culture, fashion, fashion accessories, hispanic


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