Niche Adult Coloring Book for Women Trends on Kickstarter
"Her Coloring Book" is currently the #1 coloring book project on Kickstarter, the #8 most funded coloring book project of all-time, and it reached its funding goal in less than one day.
Los Angeles, CA, September 21, 2015 (Newswire.com) - As adult coloring books continue to dominate the Amazon bestsellers list and the iTunes app store, a new coloring book taking off on Kickstarter signals an update in this hot trend heading into the holiday shopping season.
"Her Coloring Book" by Los Angeles visual artist Morgan Carson is a coloring book designed specifically for women and features illustrations of female figures combined with written affirmations, all of which according to its Kickstarter page is designed to unlock creativity and self-expression in women.
The campaign reached its funding goal of $3,300 USD in less than one day and is already the 8th most funded coloring book campaign in Kickstarter history. It is the most successful of several current campaigns seeking to fund niche coloring books with themes ranging from fashion to traveling.
According to arts and crafts retailer Michaels, which has a 15 percent market share of the adult coloring book business, based on BookScan data, there has been a one-third jump in sales so far this year over last year in adult coloring book sales, and the trend is expected rise during the holiday season as coloring books are seen as unique gifts for friends, family, and coworkers.
With more adult imagery and a focus on female consumers, the success of "Her Coloring Book" leads a quickly increasing number of choices in the booming adult coloring book market as coloring enthusiasts and gift givers look for more distinct options.
The "Her Coloring Book" Kickstarter campaign ends on October 19th, 2015 and can be found at https://www.kickstarter.com/projects/401054722/her-coloring-book.