Key to Wonderland Event Ushers Dimension Design into the Events Industry; Full-Service Conceptual, Creative and Execution Support Now Available
On March 1, brand experience and events producer Dimension Design held a special event, "The Key to Wonderland" to launch its new strategy to go after the events market focused on brand experience. This release recaps the event and provides background on a new facility opened in Las Vegas. It was all part of ExhibitorLive!, held March 1-March 5.
Las Vegas, NV, March 9, 2015 (Newswire.com) - Dimension Design, a producer of branded environments for the event and exhibit industry, put on Key to Wonderland, an invitation only event designed to launch its entrance into the branded events industry. The “Alice in Wonderland” inspired event was held on March 1 as a kickoff to ExhibitorLive! and showcased the company’s new production facility in Las Vegas.
“The Key to Wonderland event gave us an opportunity to highlight the conceptual, creative and experiential side of Dimension Design. We understand where the industry is going and are ready to support clients’ needs in the events space with increased service and production,” said Mike Rogers, CEO of Dimension Design. “In the end, this is about focusing on our clients’ need for grand-scale, branded, experiential environments. This event demonstrated our ability to deliver extraordinary experiences.”
"The Key to Wonderland event gave us an opportunity to highlight the conceptual, creative and experiential side of Dimension Design. We understand where the industry is going and are ready to support clients' needs in the events space with increased service and production," said Mike Rogers, CEO of Dimension Design. "In the end, this is about focusing on our clients' need for grand-scale, branded, experiential environments. This event demonstrated our ability to deliver extraordinary experiences."
Mike Rogers, CEO of Dimension Design
According to Rogers, the Las Vegas facility is part of a strategy to provide more creative and event execution services to Dimension Design partners. As well, the expansion is part of a growth plan that includes focusing on new markets like corporate and sponsored events, and occasions where brand engagement is critical. “We have seen great growth in our business over the last decade and now is the time to expand our geographical presence and to offer enhanced services our partners have been requesting – greater creative capabilities, more production capacity and additional onsite service resources to help them elevate their experiences for clients.”
The Key to Wonderland event was fully themed from the children’s classic and took guests through a creative experience that showcased the Dimension Design brand and its ecosystem of partners. Guests entered through a small door into a garden/lounge created by grand scale prints, lighting by Fine Design, a large teapot and other props from Bob Gail and a raised, wooden deck featuring furniture from FormDecor.
A tapered, striped tunnel that narrowed from 20’ to 6.5’ in height transported guests into a cavernous interior space that featured more aspects of “Alice in Wonderland.” These included additional grand-scale images, hanging light boxes, a DJ mixing tunes, themed images and video broadcasted onto a screen, special effects lighting and oversized-sized furniture. Catering was provided by Art of Cooking.
During the event, stilt walkers, dressed as Alice and the Mad Hatter, along with the miniature White Rabbit from the story, walked among guests and encouraged them to have fun. A strap aerialist performed daring stunts to the delight of attendees. And, an acrobat balanced himself on chairs stacked reaching 25-feet high, seemingly defying gravity. Entertainment was coordinated by Posh Productions.
Wonderland provided an opportunity for Dimension Design to create an innovative experience that engaged event/exhibit industry influencers and connected them with the brand. It also helped guests better understand how they could elevate the experiences they’re providing to clients.
“The Key to Wonderland was our way of demonstrating to the industry that the trend of ‘experience’ with a brand is the next phase of events. We understand that and are evolving our business to address it for our partners,” Rogers said.
About Dimension Design
Established in 2002, Dimension Design is a collaborative and innovative branding partner that delivers custom environments to support the face-to-face marketing activities of respected exhibit houses, marketing agencies, production and event companies and their clients. The company uses aluminum, tension fabric and other impactful items to highlight brands, products and services at events and trade shows, in corporate and retail venues and other exhibition environments. The company is based in Glenview, IL, has an additional production facility in Las Vegas and sales offices in Philadelphia and Los Angeles.
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