IBT Media, a global news organization, today announced that Arbell Noach has joined the marketing team as VP, Director of Social Media. Noach will be based out of IBT Media’s New York City headquarters and will report to Chief Marketing Officer, Mitchell Caplan.

“Our presence on social media and use of social channels to engage with readers is expanding rapidly. Under Arbell’s leadership, this growth will be optimized on an ongoing basis and we will have a consistent and analytical approach to our use of audience metrics,” said Caplan. “Arbell’s background and experience working with a broad range of world-class brands will undoubtedly ensure that we are leveraging social media to its fullest extent.”

Our presence on social media and use of social channels to engage with readers is expanding rapidly. Under Arbell's leadership, this growth will be optimized on an ongoing basis and we will have a consistent and analytical approach to our use of audience metrics.

Mitchell Caplan, Chief Marketing Officer, IBT Media

In the newly created role, Noach will manage social media accounts for IBT Media while collaborating with each individual brand’s social media team in order to determine objectives, strategy and implementation. She will also help maintain IBT Media’s relationships with the leading social platforms, and help the company stay on top of new opportunities.

Noach joins IBT Media from Doremus where she was the Engagement Lead focusing on content, social media and influencer and experiential marketing. She has also held social media, marketing and public relations leadership positions at Attention, Universal Republic, Primary Wave Music and Columbia Records.

For more information about IBT Media, visit corp.ibt.com

About IBT Media

IBT Media is a global news organization, delivering news and insight to over 90 million monthly readers around the world. With innovations across its newsrooms and platforms, IBT Media engages a new generation of readers with content that speaks to their interests, analysis that serve their businesses and insight to make sense of a globally connected world. Properties include International Business Times, Newsweek, Medical Daily, Latin Times, iDigitalTimes and Fashion Times. For more information, visit: corp.ibt.com.