I-5 Publishing Acquires BarkWorld Expo
Media Company Increases Offerings, Network by Adding Social Media Event for Pet Parents
Irvine, CA, June 19, 2015 (Newswire.com) - I-5 Publishing, a digital and print media technology company that produces Catster and Dogster magazines, Petcha.com, and other media properties, today announced the acquisition of BarkWorld Expo, a National Pet Social Media and Lifestyle Conference for a community of social influencers that have a pet.
Effective immediately, the acquisition gives I-5 Publishing the ability to leverage and enhance BarkWorld Expo’s devoted audience of social influencers while building its portfolio of events. With the acquisition, I-5 Publishing and BarkWorld Expo now have a collective social reach of more than 4.7 million social followers.
“The acquisition of BarkWorld Expo reinforces I-5 Publishing’s commitment to expanding its leading network of resources for pet parents,” I-5 Publishing’s Chief Marketing Officer Beth Reynolds said. “This event is a perfect fit for our collection of brands.”
BarkWorld Expo is the leading industry event that explores social media, technology and lifestyle as it relates to pet owners, social influencers and businesses. In its fifth year, the event features a diverse range of speakers and programming aimed at uniting and educating bloggers and social media influencers and enthusiasts who write about pets and the pet industry.
The 2015 BarkWorld Expo will take place Nov. 5 to 7 at the Loews Hotel in Atlanta. More than 350 attendees are expected this year.
“This is such an exciting moment in the history of BarkWorld Expo,” founder Denise Quashie said. “The deal significantly expands opportunities for our community of social influencers, as the I-5 Publishing brands provide a more robust end-to-end suite of premium branded content and influencer marketing solutions. I’m thrilled for our community. 2015 will be a remarkable year for BarkWorld Expo with an enhanced experience for all who attend.”
Quashie created BarkWorld Expo due to a lack of face-to-face interactions between the pet world and technology communities. It’s grown purely from grassroots movements, and this year’s conference will continue to introduce social advancements, new technology, innovative programming such as the popular Speed Dating with Brands, and everyday lifestyle elements for pet owners such as dog yoga, pet treat cook-offs, dog photography and editing, and DIY projects for homes with pets.
Registration, transportation and hotel accommodation information for the conference is available at BarkWorldExpo.com. Follow BarkWorld Expo on Facebook and Twitter (#BarkWorld).
About BarkWorld Expo
BarkWorld Expo is the only industry event that explores social media, technology and lifestyle as it relates to pet owners, social influencers and businesses. Founded in 2009, BarkWorld Expo’s mission is to align the social pet community with leading technology and lifestyle communities, deliver authentic engagement between influencers and brands, and provide a face-to-face forum for these conversations.
About I-5 Publishing
I-5 Publishing is a media technology company that creates remarkable content focusing on lifestyle experiences for avid enthusiasts and informed specialty audiences. Our dedicated professionals ideate, design, and create iconic content and services that deliver audiences across all platforms. Formed in 2013, I-5 Publishing is headquartered in Irvine, Calif.