Global Spirits Joins Forces With Young's Market Company: Introduces LEAF Vodka in Arizona
Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, is expanding its US distribution footprint with Young's Market Company to introduce its LEAF Vodka brand in the state of Arizona.
New York, NY, October 21, 2015 (Newswire.com) - Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, is expanding its US distribution footprint with Young’s Market Company to introduce its LEAF Vodka brand in the state of Arizona.
“We are thrilled to be working with Young’s to introduce LEAF to the Arizona market,” notes Steve Ackerman, national sales director, Global Spirits USA, LLC. “As one of the largest distributors in the western United States, they have tremendous influence in the market and an exceptional sales team.”
Founded in 1888, Young’s Market Company is one of the oldest continuously operating companies in the United States. It is among the best and most respected wholesale distributors of alcoholic beverages in the country.
“The leadership at Young’s sees the opportunity for LEAF,” says Patrick Puryear, western regional manager, Global Spirits USA. “LEAF’s packaging, price point and the fact that it is USDA Certified Organic will likely appeal to Arizona’s healthier lifestyle.”
LEAF believes vodka’s main ingredient, water, is what truly defines the spirit. LEAF Vodka is sourced from unique waters around the country. One variety is made from Alaskan Glacial water, which lends a pure, smooth taste with a hint of sweetness. The other, made from Rocky Mountain mineral water, provides richness and complexity, offering a warm and savory impression. The water sources give LEAF Vodkas their signature tastes.
The packaging for LEAF Vodka is designed with the intention to have the contour of a leaf, accentuating the brand and giving it a premium look. With a recommended shelf price of $18.99 for 750mL—and Certified USDA Organic — LEAF Vodka is well positioned within the dynamic and growing vodka category.
About Global Spirits:
A Fortune 500 company in Europe, Global Spirits was established in 2008 and has operational hubs in New York, Moscow and Kiev. The company has over 5,000 employees, with annual volume exceeding 12 million cases in over 80 countries. Key strategic brands include: Khortytsa Vodka (3rd largest selling international vodka brand*) and Morosha Vodka (fastest growing international vodka brand**), Pervak Vodka (acquired in 2013) and LEAF Vodka (launched in the US October 2013).
*According to IWSR, Khortytsa was the third largest selling global vodka brand at 6.3MM cases.
**IWSR Magazine – The Real 100