Engagement Rings Featuring Prominently In Christmas Special

Valdosta, GA, January 8, 2015 (Newswire.com) - It should surprise nobody that the top selling items in a jewelry store that is running a Christmas special this time of year would include Christmas diamond jewelry. However, it isn’t just holiday gifts that people are looking to buy during this frenzied period of shopping. Across the nation, many jewelry stores are reporting that sales from their collection of wedding and bridal jewelry, specifically that of engagement rings, is running a very close second. This is a trend that has been building for several years, and some store owners agree that it might just be a matter of time before the numbers match or overtake that of Christmas jewelry sales.

“It almost seems as if there is an ‘informal’ proposal season developing around the holiday period,” said Susan Steel, co-owner with her husband Chuck of Steel’s Jewelry. “I think part of it stems from the fact that people have moved further from home, so they want to make sure their family and friends are around for when they announce the big news. Since Christmas is probably the most family-centric holiday, bringing people back to their home, it just seems to naturally fall into place that way.”

This growth in sales of engagement rings for this time of year has led many international designers to introduce a new line of wedding jewelry every year. Typically, these collections are smaller than the one that they will release in the late spring, with a specific focus on the holiday season. This has helped lead to an increase of couples forgoing the traditionally clear diamonds and instead, look towards naturally colored pink diamonds, offset with emerald chips, to present a ring that reflects the colors of the season.

“Many people are looking to make their engagement rings stand out in ways other than just ‘bigger and better’,” Steel went on to say. “Of course, they want to make sure that it still looks like a traditional ring, but they also want it to reflect a little bit more of their personality.” With Christmas being a holiday so many people look forward to, it only makes sense for jewelry stores to include these new look rings in with the rest of the Christmas special that they run to reward their customers for another year of loyalty.

For more information on Steel’s Jewelry, please visit their website: http://www.steelsjewelry.com