Endeavour's Beacon Management Platform at NRF, 2015
Endeavour launches their Beacon Management Platform at Retail's Big Show
Austin, Texas, January 26, 2015 (Newswire.com) - Endeavour, launched their Beacon Management Platform at the recently concluded ‘Retail’s Big Show’, organized by the National Retail Foundation in New York. The Beacon Management Platform provides organizations with a comprehensive Bluetooth® enabled system that can be deployed to manage beacon proximity campaigns, enabled through a powerful CMS (content management system).
“With Endeavour’s Beacon Management services, you can enhance your customers’ shopping experience, making it quicker and easier for customers to access the information and products they are looking for, or provide special offers or discounts to loyal shoppers”, said Vinay Shukla, President, Global Head of Sales Operations at Endeavour. Vinay adds that it also provides retailers with invaluable data about their customers’ shopping habits as well as the activity of their staff, allowing them to make improvements to the store layout by identifying store flow, maintaining service standards and operations that will benefit both customer and retailer.
This mobile engagement and contextual mobile marketing platform enables organizations to build micro location enabled apps, supported on both public and private cloud platforms. The highlights of the Enterprise-class Beacon Management Platform are the robust CMS and the integrated Analytics module. The CMS allows you to design beautiful, mobile-optimized content & allocate beacons remotely (Bluetooth Low Energy) to trigger an interaction with your customer, whereas the Integrated Analytics module gives you valuable insights into customer intent & behavior.
"With Endeavour's Beacon Management services, you can enhance your customers' shopping experience, making it quicker and easier for customers to access the information and products they are looking for, or provide special offers or discounts to loyal shoppers"
More information on Endeavour’s Beacon Management Platform can be found at: http://www.techendeavour.com/mobility-retail-beacons
NRF's Annual Convention & EXPO, "Retail's BIG Show", is NRF's flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. It offers enterprises a platform to explore innovative retail technologies and learn about groundbreaking solutions.
Endeavour Software Technologies has been on the cutting-edge of delivering Enterprise Digital Transformation solutions to Fortune 500 companies and SMEs spread globally, since 2002. Endeavour specializes in Mobile, Cloud Enablement and Data Analytics. Our team of 800+ experts helps organizations embrace disruptive technologies, arming them with bespoke solutions that augment their business capabilities. Endeavour is headquartered in Austin (TX), with state-of-the-art global delivery centers in Bangalore, Dallas, London and Singapore. Visit www.techendeavour.com to learn how we can help.
Tags: beacon management, beacon management app, bluetooth low energy, contextual marketing app, enterprise class beacon manageme, in-store analytics app, indoor maps, mcommerce apps, mobile engagement platform, mobile marketing platform