Emotional Campaign Exposes Canadianness as an Endangered Spirit

Miniature Massive releases a Social Media campaign that reminds us of the reasons why the Great White North is loved. The campaign is to be ran until the Canadian Elections.

Miniature Massive releases a Social Media campaign that reminds us of the reasons why the Great White North is loved. The campaign is to be ran until the Canadian Elections.

Ani Castillo and Justin Adam noticed an increasing number of conscious and educated people who express no intention to vote, which they found alarming. 

Castillo said: "Apathy is a telling symptom of hopelessness, which is a very dangerous place to be! Hopelessness leads to passivity, like when someone is drowning and decides not to swim anymore. We let go. And after that, the only option left is sink. Or in this case we let someone else decide our fate.”

Adam Said: “We decided to use old pictures because they’re a testament of the international goodwill that has always surrounded us. The unique identity that Canada has developed over the years as a peacekeeping benevolent nation - is being erased by values that place economic gain ahead of civil well being.  But we care - a lot, and we think there are millions of Canadians out there who care as well.  iI is time to make our voice heard and show how important it is to call Canada our home.”

Miniature Massive is a husband and wife communications agency that believes in the power of Good.

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Categories: Elections, Politics, Society


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Miniature Massive is a Communications Agency that believes in the power of Good

Miniature Massive
Toronto
Canada