Darty.com Chooses Flixmedia Exclusively To Drive Online Sales With INpages

Leading French Retailer Darty selects Flixmedia exclusively to enhance their website product pages to drive dwell time and increase sales conversion.

Flixmedia, the industry-leader in helping retailers and brands drive sales conversion, have once again extended the reach of their Global Retail Network with the announcement that Darty have appointed them to deliver enriched product pages to drive conversion.

Luc Monein, of Flixmedia France commented; “We have a long history with Darty, having been the exclusive partner for MiniSites for many years, so this announcement about our INpage partnership is a natural step forward. Almost without exception, our brand partners name Darty as a key pillar in their retail partner network and will be delighted to see Flixmedia INpages lighting up their product pages and driving dwell time and conversion.” 

Olivier Godart, of Darty said, “I am delighted to continue our close alliance with Flixmedia – the ease with which Flixmedia INpages can be integrated, coupled with the vast array of brand partners for which Flixmedia has official rich content makes this an easy decision. We look forward to continued success online for Darty and our brand partners, with content powered by Flixmedia.” 

The Partnership will see Flixmedia deliver thousands of enriched product pages (INpages) to the Darty site, as well as provide the retailer with a State of the art Content Management System named ‘Flix360’, which enables the brands to share their digital assets and online campaigns with the retailer quickly and easily.

Ben Perrins, Flixmedia Global Commercial Director, commented: “I am extremely pleased to add Darty to our global Retail INpage Network. As ever, Darty could have chosen any provider but their requirement for official brand content that is updated automatically via the Flixmedia content system makes us the only logical choice.”