Branderro Launches Organized Retail Crime (ORC) Detection Platform

Cloud-based solution monitors, visualizes, and detects online ORC activity, providing Loss Prevention and Law Enforcement professionals, a platform for identifying retail fraud.

Retail technology start-up, Branderro, LLC, today announced the release of its flagship solution, Branderro LP™.   Built exclusively for Loss Prevention and Law Enforcement professionals, the innovative platform monitors online sales activity in unauthorized channels, across thousands of online sources, and millions of online interactions.

“Our powerful and unique platform is changing the way Loss Prevention and Law Enforcement professionals will discover, analyze, and detect Organized Retail Crime(ORC).  By monitoring millions of online interactions every day, and unifying the data for unmatched visualizations, Branderro LP™ enables Loss Prevention to see activity they otherwise would have missed,” said John Snyder, Senior Vice President, Business Development.

With an estimated annual loss of $40 billion to retailers due to Organized Retail Crime, Branderro leveraged its expertise in gift card fraud reporting, creating an all-inclusive platform to combat ORC.  Available as a cloud-based service, Branderro LP™ requires nothing but a web browser and an internet connection in order to provide deep insight into online ORC.

“At the core of our platform, retailers simply define the products, brands, or IP they want to monitor online, and Branderro LP™ takes it from there.  By monitoring over a thousand social media, auction, and classified sites, our customers no longer have to find a needle in a haystack.  We acquire, unify, and make this data available through our powerful visualization features,” said Mike Kelly, Co-founder and Chief Technology Officer at Branderro, LLC.

Branderro, LLC has roots in the analysis of the secondary gift card market – a market that retailers attempt to monitor for fraudulent activity.  Throughout the development of Branderro LP™, Branderro consulted with leading LP experts, and drew on its vast experience in online fraud reporting in order to bring their unmatched solution to market.

“The demand for this technology has been overwhelming,” added Snyder.  “There’s a huge need for a solution that monitors online activity 24x7, and can drill down from a regional activity view, to an individual transaction, with a simple click of the mouse.”

Branderro LP™ is available immediately for retailers and law enforcement professionals.  Through October 2015, it is being offered at a competitive, introductory price. 


About Branderro, LLC

Headquartered in Springtown, PA, Branderro offers retail loss prevention and law enforcement professionals, insight into online ORC activity.  For more information, please contact Branderro by email at

Learn more about Branderro™ and Branderro LP™  at or @Branderro


Categories: Business Technology, Retail

Tags: NEORCA, NRF, Online Retail Fraud, ORC, Organized Retail Crime, Retail Fraud, Retail Theft

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About Branderro

View Website™ provides insight into online Organized Retail Crime (ORC) activity. Built for Loss Prevention and Law Enforcement professionals, our platform monitors and detects ORC across millions of online interactions each day.

PO Box 363
Riegelsville, PA 18077
United States