BrandCulture Calls "B.S." on Favorite Corporate Jargon
Five-part series skewers popular business terms "Authenticity," Design Thinking," "Innovation," "Storytelling" and "Purpose" that have lost meaning through misuse.
Los Angeles, CA, October 15, 2015 (Newswire.com) - Looking to take a stand against the over-reliance on hackneyed catchphrases as a substitute for actual thought, Los Angeles based branding agency BrandCulture debuted a new writing series with the playful title Calling B.S. The series provides a lighthearted exploration with a serious purpose: the lack of substance behind typical usages of some of the most popular business and marketing jargon.
Beyond providing a self-reflective laugh at some of the excesses of marketing lingo, the series hopes to inspire like-minded marketers and those who work with marketers to return to a more substantive “straight-talk” approach. BrandCulture believes this helps both marketers and clients alike. Marketers benefit from realistic expectations and clients receive actual work product instead of bromides, and straightforward answers and approaches to the challenges they seek to overcome.
"Every one of these words and phrases started out with inherent meaning and communicative value. But they have been stretched, bent and bludgeoned to serve too many masters."
Eric Pinckert, Managing Director, BrandCulture
“Every one of these words and phrases started out with inherent meaning and communicative value,” noted BrandCulture Managing Director Eric Pinckert. “But they have been stretched, bent and bludgeoned to serve too many masters – particularly by those who are doing the opposite of what each term asserts. It’s time to clear the air.”
All five articles along appear on the BrandCulture website here. The series is also serialized on LinkedIn Pulse.
About Brand Culture Company, LLC
BrandCulture combines insightful strategy, inspired design, leading technologies and rigorous execution to create transformative brand and culture-building programs that deliver immediate impact and long-term results. Headquartered in Los Angeles, BrandCulture works across industries and markets to help clients ranging from the enterprises known all over the globe to startups taking the world by storm define clear brands and build strong cultures. BrandCulture turns good businesses into great brands. Learn more at BrandCulture.com