Polara Golf Retains Studio 2055 for Branding and Product Launches
Studio 2055 announced today it has been retained by Carlsbad-headquartered Polara Golf to bring the company to the next level of success with integrated marketing strategies and creative design.
February 14, 2013 (Newswire.com) - Studio 2055 announced it has been retained by Carlsbad-headquartered Polara Golf to bring the company to the next level of success with integrated marketing strategies and creative design. A San Diego-based agency, Studio 2055 provides integrated branding and marketing campaigns for companies seeking to grow their businesses.
"We chose Studio 2055 because of branding veteran Nanette Newbry, and her experience in the golfing industry," said Dave Felker, CEO of Polara Golf. "Managing our brand is our top priority this year and with the Studio's experience, we're looking for great things for our company in 2013." Polara Golf Company invents and sells golf equipment for recreational golfers that is only limited in its performance by the laws of physics.
The Studio has begun the work by employing its proprietary Brand Equity Value (BEV)™ process to rebrand the company and its products. By creating the tagline, "Score Lower™" the Studio's efforts center on Polara Golf's intent to bring more enjoyment to recreational golfers. "Polara Golf's new branding is being used across all marketing communication channels, spreading the benefits of Polara Golf's new Advantage Drivers™ and self-correcting line of golf balls," said Ms. Newbry.
Studio 2055 moved aggressively with newly designed POP displays, sales kits for retailer support along with e-mail marketing initiatives. The Studio will continue with their outreach to consumers through marketing channels and gorilla marketing strategies this spring.
Studio 2055, also located in Carlsbad, California, is a full-service branding, marketing, and graphic and web design firm. They partner with clients to discover creative ideas to enrich brands and grow their businesses. Studio 2055's portfolio of leading companies include TaylorMade, 20th Century Fox: X-Files, Four Seasons, Gemological Institute of America (GIA), Reebok, Reno Contracting and Job Options.