Numi Tea Lands Celebrity Endorsement From Anand Bhatt

Online, September 7, 2010 (Newswire.com) - San Francisco, CA -- It was announced today that popular rocker Anand Bhatt is endorsing Numi Tea. Bhatt's new book "Rock Star Recipes" has several pages on tea, and the endorsement will coincide with the book's release nicely for Numi. "Anand Bhatt is like the Oprah of tea and hot sauce," says Andy Desai, a representative from the record label Sonic Wave International, "He did a short promotion for Teavana that significantly brought about tea consumption and awareness to a youthful pop culture consumer market, which let's face it is a target market that tea companies have had a diffcult time reaching."

Anand has already begun to post pictures from a large package of teas sent to him by the company on his facebook fan page and has tweeted that he intends to try every flavor.

Numi Organic Tea is a leading purveyor of premium-quality,full-leaf organic and Fair Trade Certified teas, as well as an innovative line of flowering teas. Numi is now pioneering a new line of organic Puerh Teas endorsed by celebrity rock star Anand Bhatt.