Salty Supply Revamping Its Website Infrastructure to the Magento...

One of the nation's leading online retailers of discount aquarium supplies is in the process of giving its website new look.

In an effort to enhance an already user-friendly experience, representatives with Salty Supply announced today that it is in the process of revamping its website infrastructure to the Magento platform.

"We are taking what we learned from the Volusion platform over the last seven years and making it even better," said Richard Gilliland, CEO and spokesman for Salty Supply, an online retailer of discount aquarium supplies.

Gilliland explained that the company is building its website from the ground up, which will provide more functionality, better load times, and an even easier to navigate platform that is scalable to Salty Supply's exponential growth over the past seven years.

Recognized as the top platform or fast-growing retailers, Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants like Salty Supply with unprecedented flexibility and control over the look, content and functionality of their eCommerce store.

Magento's intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs.

"I believe customers will see some true value in this redesign," Gilliland stressed, before adding, "Customers will now shop on a 100 percent responsive website. From cell phone to tablet and even pc, their shopping experience will be seamless."

Salty Supply's decision to move to the Magento platform could prove to have perfect timing.

According to Forrester Research, 46 percent of mobile users report having difficulty interacting with web pages on the Internet, and 44 percent also complain that navigation is difficult.

"The Magento platform allows us to provide a good user experience for our customers," Gilliland said.

A User Experience Survey Report, conducted by Econsultancy in association with What Users Do, and based on more than 1,400 professionals working for brands, agencies and specialist user experience firms, more than nine out of 10 respondents (95 percent) agreed with the statement that "good user experience just makes sense."

"We're extremely excited about the revamping of our website, which is one of the things that will allow us to continue to offer one of the best rewards programs to our customers in the industry," Gilliland said.

For more information, please visit:


About Salty Supply

Salty Supply is an online retailer of discount aquarium supplies selling thousands of products including reef octopus protein skimmers, filters and reactors, aquarium led lighting, plumbing supplies and much more.

They ship their products worldwide through UPS and USPS Express.


About Salty Supply - Aquarium Supplies

View Website

At we strive to provide the best equipment available for most any aquarium including, fish only, reef tanks, freshwater aquariums as well as informational guides, aquarium how to's, aquarium information, reef keeping and advice. As a leader in providing aquarium supplies our goal is number one satisfaction and to provide the best gear available for your aquarium. Whether it be prot

Salty Supply - Aquarium Supplies
4500 Seaboard Rd
Orlando, FL 32808