Multimedia National Agency Launches to Change Local Station National Sales
NEW YORK, October 6, 2020 (Newswire.com) - Multimedia National Agency (MNA) is a media management firm focused on national television, radio and cable sales, serving as an extension of the station’s team. MNA is built on dedicated teams of national sales managers and experts who provide knowledge and information across sales, content, consumer insights, and campaign analytics. Whether a station wants one idea that sounds local in 100 different markets or 100 customized ideas, MNA has the solution.
“It’s no secret that the media business and landscape have changed in 2020,” says CEO of MNA Jose Villafañe. “Your approach to doing business and strategy must change to stay relevant. Whether you are a cluster or a standalone station in a small to mid-size market, we provide sales solutions with an efficient cost structure focused on your station’s year-end growth," added Villafañe.
“Your national sales firm is only as good as your national sales manager. Responding to avails, rates requests and proposals in a timely matter is crucial to the success of a local sales department. The same applies to national sales. The speed of response can dictate if you are bought or left off of a buy,” added Villafañe.
Multimedia National Agency delivers fast, professional and aggressive service to station partners. The company structure provides clients with a focus on local sales and programming by offering premium national service to stations, rep firms and brands.
Jose Villafañe is a 20-year media executive that has experience at the local and national level. Villafañe most recently led network sales for MLC media, the largest Spanish Language Prep and Imaging service in the U.S. Before MLC, he was Chief Revenue Officer for startup ad tech company Steereo Music and he served as President of National Sales for Entravision Communication where he oversaw National Sales for Television, Radio and Digital Media. He started his career at Katz Media Group in 1997 after graduating from Marist College in New York.
For Inquiries, Contact:
Jose Villafañe, CEO & Founder
Source: Multimedia National Agency