NEW YORK, July 23, 2021 (Newswire.com) - Banks are changing how they market credit card offers. Rather than casting a wide net with generic deals, marketing campaigns aim to show individuals exclusively relevant credit card offers. For consumers, that means finding the best credit card offers can be a matter of positioning yourself to receive offers as much as hunting for them.
Either way, it helps to ensure that you would pre-qualify for a credit card offer--having an excellent credit score is usually the prerequisite for an excellent offer.
How to position yourself to find better credit card deals
Assuming your credit score is already where it should be, it's time to get on the radar of companies so that better offers come to you.
- Subscribe to e-mail lists: It helps to subscribe via email to promotional newsletters which often contain exclusive offers. Make sure a good offer doesn't wind up in your junk or spam folder.
- Browse a company's website: As you browse, information gets shared between your web browser and social media accounts in order to provide you with more relevant ads. The more you browse topics on the best credit card offers, the more offers you'll likely see.
- Engage on social media and forums: The more you like, comment, share, or view social media posts related to credit card offers, the more of that type of content you're likely to see—not just in the form of ads. Sometimes companies share exclusive offers with their followers on social media.
- Referrals: Ask someone who has a good credit card for a referral link to sign up for the same card. Many companies offer cash incentives for both the new customer and the referring customer.
What does a good credit card offer look like?
Every credit card offer is unique in terms of who it's for and what it offers, but the best offers typically include:
Competitive interest rates (and/or low intro APR)
If you're anticipating having a balance on your new card, a low interest rate or even 0% intro APR period is a top offer to help save money. Low intro APR on purchases will work for new spending, while a balance transfer offer is better if you already have a credit card balance you want to pay off.
Cash back and points bonuses
Credit cards often highlight a points or cash back benefit for new cardholders. This can be in the form of a lump-sum reward after meeting a certain spending threshold, or a first-year match benefit. For example, if you earned a total of $100 in cash back, their first-year match benefit would award you with an additional $100, or $200 in total cash back for the first year.
Beyond the initial bonus offer, be sure to look at how the cash back or rewards benefits will work for you in the future. Some cards come with limits on how much cash back you can earn per year, quarter, or category. The best offers have no limit on how much cash back you can earn.
Source: iQuanti, Inc.