FunctionFox Marks 15 Years of Helping Creative Firms Manage Time and Projects with a Brand Refresh and New Interface
Refreshed brand and visual interface embody FunctionFox's values of simplicity, integrity and performance while evolving look of popular online tool for time tracking, project management and invoicing.
March 13, 2016 (Press Release) - FunctionFox Systems, the leading provider of timesheet and project management software, launched their new branding and user interface recently, in part to celebrate fifteen years of serving the world's top creative companies and in-house marketing teams.
"We are the first to admit it was time for an evolution in terms of our look and interface," said Corina Ludwig, FunctionFox's president. "We've been hearing for years that FunctionFox's features are excellent, but the look of the product didn't reflect our deep knowledge and roots in the design world."
The new look which went live March 10th at www.functionfox.com/ is light, airy, uncluttered, and reinforces FunctionFox's values of simplicity, integrity and performance. The visual interface uses a clean structured grid with subtle shading and icon accents that simplify and intuitively guide how people move through the software.
Additionally, the rebrand includes a move to simplify product names by extending the FunctionFox name to all versions of the software, whether used by outside design firms or in-house marketing teams. And the friendly fox is still present—though with a new modern look—in part to reaffirm the FunctionFox commitment to being a friendly, supportive and smart solution for creative teams.
The origins of FunctionFox--both the software and its memorable "green fox" brand--came out of advertising agency Suburbia Studios. It was designed to serve their own time tracking needs and then offered and embraced by other firms around the world. (FunctionFox is used by more than 100,000 creative professionals in over 120 countries.) While the company could have gone back in-house for a new look, using an outside firm was essential for a complete rethink of the brand.
"After 15 years we were too close to the product to approach a rebrand objectively. We were ready for a change, open to a revolution or evolution, and needed a fresh perspective," said Ludwig. "We were ready to embrace a completely new look and feel and sought an agency to help us achieve that."
A formal RFP process was initiated in June 2015 and a selection of design firms were invited to take part. "We used a criteria checklist to help compare candidates beyond portfolio and price, to determine "do they get us; who we are, what we believe?" to find the best fit," said Ludwig. Proposals were submitted by five firms and narrowed to three agencies for final pitch.
BrandFX--a full service communications agency in Vancouver that focuses on branding, advertising, graphic design and interactive--delivered the new brand. "It was clear to us from the outset that the FunctionFox name and the fox icon were well-loved by the team and its clients," said Barry Duncan, associate creative director at BrandFX. "Our goal was clear: evolve the identity to better reflect this progressive company and its goals, while still maintaining the simple iconic feel of the existing brand. In addition to the full brand update, we worked with the FunctionFox team on a new product interface that embodies the same strategies of evolution and simplicity - early feedback has been positive and we're excited to see everything come together."
Early feedback from beta testers has been positive with feedback including:
- "It looks the same but cleaner and WAY better."
- "As a designer, I actively surround myself with good design. While I always found the software a valuable tool for my business, the look was a bit dated. The new clean look makes me feel more organized and productive."
- "It's like reverse aging. The old look was dated and voila, the new release is professional and airy. It's a fresher and cleaner version of FunctionFox."
FunctionFox Systems Inc. is the leading provider of online time tracking, project management, and invoicing tools for creative companies and in-house marketing departments. We serve the needs of smaller companies (up to 150 employees), by developing industry-specific applications and services and providing them securely over the Internet. Timesheet tracking and project management can be problematic for small businesses yet they're essential to ongoing productivity and profitability. FunctionFox offers a better way to tackle these activities - one that is simple to set up and use, effective, and affordable. Please visit: www.functionfox.com/