Lopez Negrete Communications

New Sports Marketing Agency Launches in Houston

Professional Sports Partners collaborates with Houston's largest marketing agency to give clients the competitive edge.

Professional Sports Partners (PSP), a newly formed sports marketing company, opened its doors with the goal of maximizing brands' status and clients' investment by utilizing the enthusiasm, excitement and energy associated with sports and their loyal fan bases. The new sports-oriented agency will bring top-notch talent to the court following the ignition of a partnership with between Jason Kohll and Cathy and Alex López Negrete of Lopez Negrete Communications, Inc., the largest independently owned and operated Hispanic advertising agency in the country. PSP and Lopez Negrete Communications will work hand-in-hand to deliver best-in-class marketing solutions.

Jason Kohll, Professional Sports Partners chief executive officer, has been a well-known and respected entity in the sports marketing arena for the past 12 years. Most recently, he was vice president of corporate development for the Houston Rockets where, among other major contributions, he managed key marketing relationships throughout Asia during Yao Ming's career. Prior to joining the Houston Rockets, Kohll worked with the St. Louis Cardinals focusing on business development. He has created and executed successful partnerships with brands including Red Bull, BBVA Compass Bank, Continental Airlines, Cricket Wireless, and McDonald's.

"Very simply, Professional Sports Partners develops strategic marketing plans that drive revenue through sports. Sports marketing is an incredibly powerful platform for brands to take advantage of and we are aligning ourselves with clients that share that vision," said Kohll.

The Professional Sports Partners team brings over a decade of experience inside the NBA and MLB creating and overseeing "best-practices quality" marketing programs, sponsorships, B2B initiatives; partnering contract activation; and providing customer service. They reach consumers watching sports at the amateur, collegiate, Olympic and professional level.

"Teamwork is what sets us apart," said Cathy López Negrete. "PSP can give clients a real competitive edge, not just with our extensive sports marketing experience, but by leveraging the resources of highly skilled professionals in advertising, promotions, public relations, social and digital media, and by offering the cost-saving efficiencies of having our own production facility - all under one roof."

Professional Sports Partners joins the group of companies affiliated with Lopez Negrete Communications, which include ZapBoomBang, a state-of-the-art audio and video production and post-production facility; Tippit & Moo, a creative ad agency geared to be fast, flexible and equipped to reach consumers in English and Spanish; Lightning Strikes Entertainment, specializing in content development, reality TV and product placement; and Lopez Negrete Communications West, with close ties to the sports and entertainment industries.

"The ability to put a first-string team of communications pros behind every single campaign definitely gives our clients the home court advantage," said Alex López Negrete. "If anyone's looking for a sports marketing team that can give a brand a shot of corporate adrenaline, and win a greater share in any given category, I'd say PSP is a slam dunk."

PSP has already landed an impressive roster of clients, including Ferrari, Cricket Wireless, Niko Niko's, Sam Houston Race Park, Exclusive Furniture and Hot Import Nights.

About Professional Sports Partners
Professional Sports Partners offers companies a unique opportunity to increase revenue through enhanced consumer engagement in their respective categories by tapping into sports fan bases who are both loyal to their teams and the brands that support them. PSP has more than a decade of experience inside the NBA and MLB creating and overseeing "best-practices quality" marketing programs, promotions, sponsorships, B2B initiatives, partnering contract activation, and providing hospitality, event management and customer services. PSP is an affiliate of the Lopez Negrete Communications group of companies. For more information, go to www.professionalsportspartners.com.

Categories: Sports

Tags: marketing, Professional Sports Partners, psp, sports

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Lauren Brown
Lopez Negrete Communications