New Social Media Application Pinterest Grows At Break Neck Speed
Ranks among top 30 US sites, drives more referral traffic than Twitter. Growing exponentially and is easy to use allowing users to share what they like with pictures and videos. Quickly adopted by online businesses to reach more customers.
Online, April 16, 2012 (Newswire.com) - The latest social media application to grow exponentially is Pinterest (http://www.pinterest.com). Unlike Facebook where users normally post small images and comments, Pinterest allows users to pin up any image or photo that are of interest to them when they surf online. The company's creative 'pin it' application once installed on your browser allows users to grab any image or picture from any website they like to pin on their Pinterest boards. In short, it's a great way for anyone to share what they like in visual form be it pictures or in video format with the rest of the online community that's on Pinterest.
What's impressive is the fact that this company is fairly new, yet it is already ranked in the top 30 US sites in terms of page views. This shows that a lot of people are flocking to it and they are certainly engaging more on this site when they choose to share whatever they took with their smart phones, cameras or tablets. Talk about fueling mobile commerce.
In fact, popular ecommerce providers like InstanteStore (http://www.instantestore.com) currently allow their merchants to have a 'Pin It' link on their product pages so that visitors who like their merchants' products could easily pin them on Pinterest to share with others. This is an excellent opportunity in terms of product marketing and being able to drive traffic to one's own site.
Which is why many magazines are also racing to capitalize on Pinterest. Even Time Inc.'s Real Simple online magazine (http://www.realsimple.com/) stated that they get more traffic coming to their sites compared to Facebook when they started using Pinterest to engage their online viewers.
While Pinterest continues to grow at break neck speed fueled by users who enjoy curating, collecting and sharing, this also works to the advantage for businesses out there who will be getting a lot of traffic if their pins get a lot of attention.
Even the President of the United States have jumped on the Pinterest bandwagon by having his own Pinterest account to share a bit about what he enjoys. So it won't be surprising if more global leaders start their own accounts to shed some light about their preferences while this social media application continues to grow exponentially.