Name Changes for Two BodyChoice Massage Tables
BestMassage, the international massage table and supplies warehouse, has changed the name of the former Masterpiece BodyChoice massage table to the Premier BodyChoice; and the former Masterlite BodyChoice massage table to the Prolite BodyChoice.
February 20, 2013 (Newswire.com) - There have been two significant massage table name changes this month for BestMassage. The Masterpiece BodyChoice massage table and the Masterlite BodyChoice massage table have changed to the Premier BodyChoice and Prolite BodyChoice, respectively. Amona Buechler, owner of BestMassage, cited more accurate branding as the reason for the massage table name changes.
"We constantly reevaluate all aspects of our massage products from their design to their names. We felt that the two former names of these massage tables did not fit as well as the new names we have come up with, so we made the change," said Buechler.
Buechler said the Premier BodyChoice (formerly the Masterpiece BodyChoice) is considered one of BestMassage's most luxurious massage tables with its wide width and deluxe features and accessories. She said the BestMassage marketing team wanted to market the massage table's attributes as being 'first-class' so they chose 'Premier', which means 'leading.'
The Premier BodyChoice massage table is one of BestMassage's widest tables measuring over 31 inches. It boasts rounded corners, memory foam padding, a shiatsu release function, and an ergonomic headrest and a memory foam face pillow. It is available in three elegant color combinations and comes with a three-piece flannel pillow-cover set and a three-piece flannel sheet set in addition to other free accessories. The Premier BodyChoice massage table retails for $389, but is currently on sale for $239.
According to Buechler, the Prolite BodyChoice (formerly the Masterlite BodyChoice) is a portmanteau word combining 'professional' and 'light.' Buechler revealed that the BestMassage marketing team wanted to bring attention to the massage table's light weight and easy portability which make it perfect for traveling professionals. Furthermore, she said, in spite of its low weight, the Prolite is durable enough for everyday professional use.
The Prolite BodyChoice is BestMassage's lightest massage table-weighing only 23 pounds. It features rounded corners and an innovative mattress that is comprised of hundreds of industrial-grade woven nylon laces stretched across an aluminum tubular frame. In addition to other free standard accessories the Prolite BodyChoice massage table comes with an ergonomic headrest and a memory foam face pillow. Currently it retails for $299.