Online Communications Unit

'Mommy Protect Me' Campaign Combats Respiratory Syncytial Virus (RSV)

Napco brand, Bambi sponsors the Saudi Respiratory Syncytial Virus awareness campaign, 'Mommy Protect Me', to spread knowledge on how to prevent, detect, and treat RSV.

Bambi, leading baby care brand in KSA and Gulf region, sponsors Saudi Respiratory Syncytial Virus (RSV) awareness campaign, 'Mommy Protect Me', to spread knowledge on how to prevent, detect, and treat RSV. The 'Mommy Protect Me' campaign aims to spread awareness about the virus prior to the critical months of RSV season. In KSA, RSV season begins in November, with cases increasing in January and February.

The baby care brand introduces an integrated online and offline campaign to raise awareness about RSV, including an online contest on Bambi Facebook Fan Page, as well as a TV campaign on prominent Middle Eastern TV channels.

Bambi TV commercial will promote the campaign, under the motto "Ma3 Bambi Al Ma3rifa Himaya" (With Bambi Knowledge is Prevention), running from 13 December 2012 - 15 January 2013.

Take Part in 'Mommy Protect Me' Fight Against RSV

As part of the awareness campaign, the 'Mommy Protect Me' online contest offers Bambi Baby Care by Sanita Facebook Fans a chance to win $500 weekly, from 3 - 28 December, by correctly answering the infant health-related weekly question.

To join the competition, contestants must:
Step 1: "Like" Bambi Baby Care by Sanita Facebook Fan Page
Step 2: Fill out the registration form with relevant information
Step 3: Answer the weekly question correctly to enter the draw to win valuable prizes
• Every Saturday, a new question will be posted
• Contestants can play once every week to maximize their winning chances
• Winners will be randomly selected in a weekly draw

The final winner will be announced on Thursday, 3 January 2013.

'Mommy Protect Me' RSV Awareness Campaign

'Mommy Protect Me' campaign aims at helping parents learn more about RSV symptoms and causes, as well as the steps to take in order to prevent infants from catching the respiratory virus, and how to properly care for a child with RSV. The campaign equips families throughout Saudi Arabia with the necessary knowledge to deal with RSV.

About Napco

Napco is a leading Saudi Arabian group of manufacturing companies, with 11 plants producing consumer disposables, away-from-home products, paper and plastic flexible packaging, and corrugated packaging.

Napco's consumer division plants produce Bambi baby care products, including high-quality baby diapers and baby wipes.

Contact Information

Napco Consumer Marketing Department
Industrial City 4, Street #404
Jeddah, Saudi Arabia
PO Box 30263
Jeddah 21477 Saudi Arabia

Tel: +966-2-637-0757
Fax: +966-2-637-488


Categories: Consumerism

Tags: Bambi brand, integrated campaign, Respiratory Syncytial Virus awar


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Gacia Apikian
Online Communications Unit

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