January 3, 2013 (Newswire.com) - Staying competitive is one of the main challenges of any social networking site. This means that embracing social media in all its forms is key to remaining not just relevant with your audience, but hopefully connecting with them. It is this reason that MeltedJoystick.com has officially started its own YouTube channel in hopes of reaching out to a broader group and attracting a brand new audience.
For it's inaugural video, some of the staff behind the site decided to film a short Wii U unboxing ceremony. As popularized by Nintendo President Satoru Iwata, Wii U unboxings became a phenomenon in an of themselves. For their own contribution, MeltedJoystick.com chose to do a straight-up parody of Iwata's original video. It's only the starts, as hopes are high for the new channel.
The creation of this channel provides an opportunity to present video game reviews in a whole new way. Rather than just straight-up rating and writing a review, YouTube opens the doors for true video reviews. This medium offers an immediate connection with people as well as being able to showcase actual in-game footage and audio to bolster your opinions.
But video reviews may be only the first part of the offerings on this channel. Video provides other exciting opportunities as well: walkthroughs and tips, fan-made trailers, even user-generated content. All of this and more could be coming in the future with a bit of effort and ingenuity. There are many avenues to explore when it comes to taking advantage of all that video has to offer, and MeltedJoystick.com will make an effort to explore every option they can.
Change can often be a daunting process, but it's also a necessary one. Websites that don't adapt to the times face stagnation and ultimately failure. MeltedJoystick isn't about to fall into that trap and is the main reason the site continues to expand to new and exciting areas. With the right mix of innovation and an eye on the future - the evolution of the site continues unabated.