MedMen Launches New Campaign for Nursing College
Tustin, CA-based MedMen, health care advertising specialists, has been tapped to create a six-spot TV campaign for American Career College.
June 21, 2013 (Newswire.com) - Tustin, CA-based MedMen, health care advertising specialists, has been tapped to create a six-spot TV campaign for American Career College.
The four-campus Southern California nursing college -- specializing in two-year training programs for dental assisting, surgical technology, message therapy and more -- chose MedMen to write and produce spots that center on their "ACC 1-2-3" strategy. ACC 1-2-3 highlights the college's no-cost GED preparation and testing, seven-day risk-free trial and career placement assistance.
The campaign is currently running on broadcast and cable TV throughout Southern California.
MedMen founder Mike Smith called the campaign "hard direct response, but with a light, energetic graphic touch." One of the spots has already won a national Telly award for excellence in advertising creative and production.
A service of Beard Boy Productions, MedMen specializes in branded direct response advertising for health care clients across the country.
What We Are MedMen is a team of specialists schooled in the anatomy of successful health care advertising. Skilled in the diagnosis and treatment of medical marketing challenges. Adept at enhancing the magnetic resonance of your DR and brand messaging. Surgically precise in combining creativity with integrity to effect positive outcomes for your business.
What We Aren't MedMen is not an ad agency. We're agency-seasoned creative professionals with over two decades of medical advertising experience. Working for health care clients nationwide. Along with -- or apart from -- their current agency. On a project basis. At a fraction of the cost most agencies charge.
Strategic brand marketing, TV and radio campaigns, Sales and Web videos, 3D & 2D medical animation, Direct response advertising, Social network marketing