Marketing Insights and Research Consultancy Launches, Specialising in Competitor Marketing Reviews for Advertisers and Agencies

Online, November 19, 2013 (Newswire.com) - Accepted Socially, a new marketing insights and research consultancy has launched, offering its clients a wide range of services including bespoke competitor marketing reviews and sector analysis.

Founded by Matthew Carlton, the consultancy provides tailored reports and presentations to its clients on the matters that are essential to them. Often this takes the form of competitor marketing reviews and this can include analysis of areas such as above-the-line advertising, sponsorship, direct mail, social media and CSR.

Accepted Socially's specialist team analyse the creative output of the chosen brands, enabling them to provide information and insights about positioning, strategy and targeting, and to demonstrate key trends and themes within a particular sector. This information proves invaluable to clients who use the reports to keep abreast of their competitors' campaigns and also to help them plan their future activity - identifying opportunities and areas where they need to focus their marcoms.

Often this type of work is done in-house, or a client may expect its agency to produce such reviews, but frequently the work is given to junior members of staff who lack the experience to produce truly insightful work. However as Carlton explains, it is well worth outsourcing this work to a team offering impartially, experience and attention-to-detail.

"With previous experience at brands, agencies and marketing insight roles, our team know the importance of high-quality competitor marketing reviews or trend reports that contain the essential information, evidence and material in a format that suits clients' needs" he stated.

"It's hard for busy marketers to keep abreast of all the ways their competitors are looking to engage with consumers, particularly as the media landscape is evolving so quickly. We are at hand to provide this information for them."

Although a major part of its workload, Accepted Socially does not exclusively work on competitor marketing reviews. Clients can also use its services to help answer a particular issue or to understand an area in more detail and in a context that is completely relevant to them. For example, a client may want to see a selection of innovative examples of sport sponsorship, a look at brands successfully targeting Mums, or to better understand how brands are using new social media platforms such as Instagram, Snapchat or Vine.

For further information about Accepted Socially's services please visit its website at http://www.acceptedsocially.com