Market Directions announced today that research industry veteran Emily K. Beal has joined as the market research firm's Secondary Research Team Leader. Beal will be responsible for the 21 year-old Boston firm's secondary research team development,
December 20, 2012 (Newswire.com) - Market Directions announced today that research industry veteran Emily K. Beal has joined as the market research firm's Secondary Research Team Leader. Beal will be responsible for the 21 year-old Boston firm's secondary research team development, market and competitive intelligence for clients, as well as, business development.
Beal joins the Market Directions team from research industry powerhouse TNS (Taylor Nelson Sofres, part of the Kantar Group), where as Director of Global Business and Competitive Intelligence she led the development of global market research strategies for consumer, financial services, information technology, pharmaceutical and professional services sector clients.
Beal comes to Market Directions with more than 20 years of experience in primary and secondary, qualitative and quantitative market research serving in various positions at New England Financial, Digitas, IBM, Mass Mutual and Penn Mutual. While at IBM, Beal's executive level reports, which clarified decision making for IBM at senior levels was the top marketing achievement of the year.
Commenting on Beal's appointment, Mary Malaszek, Marketing Directions, Principal and Founder said, "American businesses now know they are reliant on sophisticated research to gain a strategic advantage, and that comes from people like Emily Beal who are at the top of their profession. For us, this is the right person at the right time to help move our clients forward."
Ms. Beal holds a Master of Science in Public Health and a BA in Social Psychology both from Tufts University.
Headquartered in Boston, MA, Market Directions is a leading consultancy and Market Research firm specializing in providing insights to clients for strategic marketing and business decisions.
For more information, call Mary Malaszek at 617 323-1862, write her at email@example.com or go to www.marketdirectionsmr.com