L'Oral SA to Revolutionise Digital Beauty Experiences Globally with Sitecores Experience Platform

April 16, 2014 - Sitecore, the global leader in customer experience management software, announced today that Sitecore's experience platform has been selected by The L'Orйal Group to enable their marketers to deliver personalised customer experiences

L'Oral, one of the strongest portfolios of trusted cosmetics brands including Vichy, LOreal Paris, Maybelline and Garnier, will use Sitecores technology and unique approach to revolutionise the way women and men everywhere experience beauty online.

As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecores enterprise-class experience platform. With Sitecore, we can deliver compelling, personalised and immersive digital experiences for our customers globally, said Jean-Christophe Sautory, Chief Information Officer, L'Oral SA. Sitecores experience platform provides a robust and scalable central framework for all our brands, regions and countries.

L'Oral selected Sitecores experience platform, in combination with its Foundry and Azure cloud offering, to quickly build and deliver unique, yet connected, digital beauty experiences, scaling across all regions and languages. With Sitecore, L'Oral will leverage customer insights in real-time to deliver dynamic, compelling content through all marketing channels.

Working exclusively with Sitecores world-class partner network, L'Oral will build a central enterprise framework for customer experience management across its brands websites. This will create significant efficiencies by facilitating the re-use of website components across the brand and accelerate time to market. Today, the first brands are implementing websites with Sitecores technology.

We are incredibly proud that L'Oral chose Sitecore. As a global leader in beauty products, L'Oral is looking to the future as it knows its discerning customers will expect beautifully crafted, tailored online beauty experiences, said Michael Tupanjanin, Chief Revenue Officer. Sitecore will enable LOreals marketers to own the experience they deliver to their audiences and provide measurable, relevant interactions that drive results and create customers for life.


Categories: e-Commerce

Tags: customer experience, L'Oreal, multi-channel, Sitecore


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