Keeping It Local™, LLC, a leader in customized card-linked offers, announced the upcoming launch of Glendale Area Schools Federal Credit Unions "Cash-Back" Rewards program.

Credit Unions and Community Banks benefit from the Keeping It Local™ card-linked offers platform with existing debit or credit cardholders to create an innovative local merchant-focused loyalty solution. This solution will accelerate local growth of mobile and digital card-linked offers, while delivering added value to participating merchants by driving traffic and profitable sales that differentiates with experiences for their cardholders through more targeted, measurable solutions.

"Our merchants rely on Keeping It Local for innovative marketing solutions to grow their businesses. As technology drives the evolution of the payments industry, we've analyzed how larger banks such as Bank of America & Chase have evolved into Card Linked Offers," said Derek Higgins, Chief Technology Officer at Keeping It Local, LLC. "We bring this insight to community banks and credit unions that will gain a powerful new capability for cardholder retention and bring their debit or credit card to "top-of-wallet". For local merchants our transactional marketing solutions will drive sales, as well as give access to unmatched data, targeting and insight-driven tools."

Glendale Area Schools Federal Credit Union will offer members' access to Keeping It Local™ Rewards, a card-linked offers platform, currently available in Southern California that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to customers' shopping behaviors.

"We are thrilled to work with Glendale Area Schools Federal Credit Union, as we both share an understanding of the current need for supporting local merchants and shoppers," said Oscar Bazan, CEO Keeping It Local. "Consumers want relevant offers that are easy to redeem and fit their lifestyle, while local merchants need solutions that will help them meet this demand in a profitable and measurable way."

"Bringing value to our members, while having a positive economic impact on our community, is our main goal with Keeping It Local Rewards," said Stuart Perlitsh, President of Glendale Area Schools Federal Credit Union. "We wanted our debit cards to become the most important card in their wallet by providing our members with relevant savings".

About Glendale Area Schools Federal Credit Union: Financial needs vary, but at Glendale Area Schools FCU they are served by a single commitment: Services are offered to benefit the members, not to generate profit for the Credit Union. This singular commitment is the foundation of the Credit Union's success... and your guarantee that Glendale Area Schools Federal Credit Union is a reliable financial resource for you and your family members.

Glendale Area Schools FCU offers full ranges of convenient financial services, just like a bank... but that's where the similarity ends. Unlike banks, which are owned by stockholders, its members cooperatively own the Credit Union. So while banks operate to generate profits, the Credit Union operates to serve the interests of its member-owners. That means you!

At Glendale Area Schools FCU, you'll find warm, friendly service, and a professional staff that genuinely cares about your needs. After all, it's YOUR Credit Union... It's where you belong.

About Keeping It Local™: Founded in 2010, Keeping It Local has developed proprietary multi-platform applications to become a leader in card-linked offers and transaction-enabled marketing.
Keeping It Local secures privacy-controlled data through cardholder transactions with a financial institution partner. Then leverage proprietary analytics to provide targeted marketing platforms directly to existing cardholders of partner banks.

Through relationships with Chamber of Commerce's and Visitors Bureaus, they currently have over 1,000+ brick-and-mortar merchant partners. Keeping It Local is able to provide the right offer, through the right media channels, to the right cardholder, for partner financial institutions. The company is co-headquartered in San Francisco and Los Angeles. For more information, visit http://www.KeepingItLocal.com

About Keeping It Local™ platform: It establishes a better standard for local advertising, offering an effective, profitable and measureable way for local merchants to attract and retain the right customers.
Local merchants can easily extend targeted offers to local customers without installing additional point-of-sale (POS) systems, slowing service with printed vouchers or coupons or training staff. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are credited back to the customers' account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed. Through Keeping It Local, merchants also have access to local market data and targeted analytics around current and prospective customers that is rarely provided by other local marketing offerings.