Joey Sargent Publishes "Is That You...or Your Brand?"
Consultant and speaker Joellyn 'Joey' Sargent released her latest ebook today. Building on her work over the past three years, "Is That You...or Your Brand?" shows readers, "How to put your best foot forward without wearing someone else's
Online, July 10, 2013 (Newswire.com) - Consultant and speaker Joellyn 'Joey' Sargent released her second ebook, "Is That You...or Your Brand?" today. Building on Joey's work with individuals and groups over the past three years, the book shows readers, "How to put your best foot forward without wearing someone else's shoes."
A popular speaker on branding, marketing, and social media, Sargent understands how critical brands are for both individuals and organizations, opening doors and enabling new connections. She highlights this value in the book:
"A solid personal brand also gives you access to and visibility among people you might not otherwise be able to connect with. These may be people you want to educate about a topic you're passionate about. They could be potential donors or supporters for a cause, they might provide referrals, buy products or services you are selling, or help you develop connections you need to accomplish a lifelong goal."
Sargent points out that, "Brands are like bellybuttons - everybody has one." She explains, "The question isn't how to create an artificial brand, but how to build a unique, honest brand that fits you alone."
In the book, Sargent debunks Seven Myths of Personal Branding and provides a simple formula for understanding the critical components that make up your brand. "It's not about selling yourself or being something you're not," says Sargent, "your brand starts with who you already are."
Readers learn how to take stock of their current brand with insightful exercises. Tools are provided that help enhance an existing brand to achieve goals and objectives in areas including career, leadership, community and personal growth.
"Is That You...or Your Brand?" can be purchased as an ebook on Amazon for $3.99. In celebration of the new release, the book will be available for free on one day only, July 17, 2013. Readers who are interested in hearing Joey speak or booking her for an event should visit Claravon.com/speaking.
About Joey Sargent
As founder and principal of the Claravon Consulting Group, Joellyn 'Joey' Sargent provides the clarity, vision and insight that leaders need to create powerful momentum for growth. Her fresh perspectives and no-nonsense advice help executives, entrepreneurs and non-profit leaders connect corporate strategy, organizational performance and customer experience, delivering breakthrough results with Maximum Market Impact™.
Joey holds an MBA from Embry-Riddle Aeronautical University and has worked with companies from startups to the Fortune 500, including UPS and BellSouth (now AT&T). She is a popular speaker and is regularly quoted in the media on strategy, leadership and branding. Joey's ebooks include Is That You...or Your Brand? and Meet Your Ideal Customer. For more information, visit www.Claravon.com or call 678.823.8228.
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